Fractional CFO services in Bogotá

Bogotá is the gravitational centre of the Colombian startup ecosystem and home to Rappi - Latin America's most prominent super-app and the country's first unicorn, now valued above $5bn.

The city accounts for 74% of all Colombian venture capital raised, with 89.5% of the country's total VC dollars flowing through Bogotá-based companies. INNpulsa Colombia, the government innovation agency, and Wayra Hispam have together built an early-stage infrastructure that has produced three unicorns - Rappi, Habi and Frubana - in under a decade.

We work with Bogotá-based startups from seed to Series B+, supporting them on financial modelling, board packs, unit economics, cap table management, fundraise prep and pricing decisions.

Digital Asset Management Software Provider

Bogotá startup ecosystem

What makes Bogotá's startup ecosystem distinct - Rappi's gravity, sector concentrations, tech districts and the talent pipeline that feeds the city's venture scene.

Rappi as the ecosystem anchor

Rappi - founded in 2015 by three Colombian engineers - reached a $5.25bn valuation backed by SoftBank and has become the central gravity point for Bogotá's startup talent. Its alumni network of engineers, product managers and operators has seeded a second generation of B2B and fintech companies across the city. 30% year-over-year startup growth was recorded in Colombia in 2023, with Bogotá absorbing the majority of new company formations.

Fintech, proptech and B2B logistics lead

Bold (payment terminals for small merchants), Habi ($1bn proptech backed by Tiger Global and General Atlantic), Truora (identity verification), Treble (revenue management SaaS) and La Haus (proptech) represent the range of Bogotá's sector output. Frubana, which distributes food ingredients to restaurants across LatAm, anchors the B2B logistics cluster. Fintech has grown to account for 58% of total VC investment in the country.

Chapinero, Usaquén and Zona G as the tech belt

Chapinero - particularly the Zona Rosa and Chicó sub-districts - hosts the densest concentration of co-working spaces, accelerator offices and early-stage startups in the city. Usaquén is the preferred address for corporate tech buyers and later-stage companies seeking proximity to multinational headquarters. Zona G (Zona Gourmet) has emerged as an informal meeting ground for angel investors and founders.

Engineering talent from Uniandes and Javeriana

Universidad de los Andes (Uniandes) is Colombia's highest-ranked private university and the primary source of engineering and computer science talent entering the startup ecosystem. Pontificia Universidad Javeriana feeds the complementary commercial and legal talent pipeline. Both universities have active entrepreneurship centres with direct ties to INNpulsa's accelerator programmes and the broader Bogotá angel network.

Accelerators and angel networks active in Bogotá

Bogotá has a layered accelerator infrastructure - government-backed programmes (INNpulsa, Apps.co), corporate arms (Wayra) and independent studios (Polymath) serve different stages and sector needs.

INNpulsa Colombia

INNpulsa Colombia is Colombia's national entrepreneurship and innovation agency, operating under the Ministry of Commerce. It administers non-reimbursable seed grants, runs structured acceleration cohorts and manages the iNNovaColombia matchmaking platform that connects founders with corporate buyers and institutional investors. It is the primary source of early-stage public capital for Bogotá-based startups.

Wayra Hispam

Wayra Hispam is Telefónica's corporate venture arm operating across Bogotá, Madrid and Lima. In Colombia it invests €50k–€200k tickets in early-stage B2B software, IoT and fintech companies, with portfolio companies gaining access to Telefónica Colombia's commercial distribution network. Wayra has backed 60+ Colombian companies since entering the market.

Apps.co

Apps.co is the Ministry of ICT's digital entrepreneurship programme, providing structured training, mentorship and non-dilutive seed support to Colombian app and software founders. It runs cohorts across Bogotá, Medellín and other cities, and is particularly active at the idea-to-MVP stage for founders without prior institutional backing.

Endeavor Colombia

Endeavor Colombia selects high-impact entrepreneurs through a rigorous international selection process and provides them with access to a global mentor network, Endeavor Catalyst co-investment and connections to Endeavor's network of scaled founders in the US, UK and LatAm. Colombia is one of Endeavor's most active markets - Rappi's founders went through the Endeavor selection process.

Polymath Ventures

Polymath Ventures is a Bogotá-based venture studio that identifies large underserved markets in LatAm and builds companies from scratch to address them. Unlike a traditional accelerator, Polymath co-founds companies with entrepreneur-in-residence talent, taking a larger equity stake in exchange for capital, operational infrastructure and go-to-market support.

Founder Institute Bogotá

Founder Institute Bogotá is the Colombian chapter of the world's largest pre-seed accelerator. It runs structured cohorts pushing idea-stage founders toward investment-ready milestones over a 14-week programme, with direct connections to the global FI alumni network and Bogotá-based mentor community from Uniandes and Javeriana.

Startups founded in Bogotá

Bogotá's startup output spans super-apps, proptech and B2B SaaS - with Rappi's founding story defining the city's identity as a high-ambition consumer tech market.

Rappi

Rappi was founded in Bogotá in 2015 by Simón Borrero, Sebastián Mejía and Felipe Villamarín, and is Latin America's leading super-app operating in nine countries. Backed by SoftBank ($1bn round in 2018) and valued at $5.25bn, Rappi has expanded from restaurant delivery into financial services, travel, pharmacy and express convenience - and its alumni are among the most active seed investors in the city.

Habi

Habi is a Bogotá-founded proptech platform that buys, renovates and sells residential properties using data-driven pricing - targeting Colombia's fragmented and illiquid secondary housing market. Backed by Tiger Global, General Atlantic and SoftBank at a $1bn valuation, Habi is the largest proptech company in Latin America.

Truora

Truora is a Bogotá-based identity verification and background-check platform serving HR teams, fintechs and marketplaces across LatAm. Backed by Y Combinator, it has grown to serve 400+ companies and is a canonical B2B SaaS example of Bogotá founders solving regional compliance problems that US or European tools don't address.

Bold

Bold is a Bogotá-founded fintech providing point-of-sale payment terminals to small and micro-merchants across Colombia - targeting the large underserved population of informal traders who previously operated cash-only. It has processed hundreds of millions of dollars in payment volume and represents the Colombian equivalent of the Square/SumUp model.

La Haus

La Haus is a Bogotá-founded new-development real estate marketplace that digitises property sales for developers and buyers across Colombia and Mexico. Backed by Kaszek, Bezos Expeditions and Zillow Group, it has facilitated over $500m in real estate transactions and represents the institutional marketplace layer built on top of the construction-heavy urban growth in Bogotá and Medellín.

Frubana

Frubana is a Bogotá-founded B2B food distribution platform connecting restaurants and food service buyers directly with farmers and food producers, cutting out intermediaries in a fragmented supply chain. Backed by Sequoia, Softbank and Andreessen Horowitz, it has expanded into Mexico and Brazil from its Bogotá base.

Simple pricing

No hidden costs, no complicated long-term contracts. We understand how important flexibility is for Bogotá startups.

Core£4,000

Per month

Accounting / FP&A tech stack implementation
Monthly financial statements and reporting pack
Quarterly board pack with detailed financial analysis (with variance analysis vs. budget, relevant KPI observations etc.)
Investor-friendly output

Grow£8,000

Per month

Everything in Core, plus
Operating model (via an online platform like Runway or Excel-based)
Ongoing model maintenance, refining projections, burn/runway management
Customer cohorts modelling, churn and retention analysis
LTV / CAC, unit economics analysis
Cap table management

Pro£12,000

Per month

Everything in Grow, plus
M&A / fundraising support; review of business plan
Pitch deck preparation
Investor approach strategy / list building
Due diligence support and deal negotiation
Valuation as required and free access to Multiples Pro

Packages shown are illustrative, final pricing is tailored to client requirements.

Recently completed fractional CFO projects

Selected fractional CFO engagements and prior CFO experience.

Fractional CFO

Data center developer and operator focusing on crypto and AI projects

Fractional CFO

Software testing house providing independent QA to development teams

Fractional CFO

Europe-wide online marketplace for last-mile vehicle transfer

Fractional CFO

Software and payments solutions for maritime industry

Fractional CFO

Display advertising platform with AI/ML and IoT expertise

Fractional CFO

Financial platform for private equity and investment fundraising

Fractional CFO

TBô is a Swiss DTC male underwear brand

Fractional CFO

Private LTE & 5G networks solutions provider with edge cloud compute

Fractional CFO

Medical cannabis leader with tissue culture technologies

Fractional CFO

Medical cannabis group developing cannabis-based therapies

Fractional CFO

Maritime cybersecurity and protective services company

Fractional CFO

Global marketing services for mobile business growth

Fractional CFO

AI-based software testing automation platform

Fractional CFO

Full-stack insurance powered by AI and behavioral economics

Fractional CFO

Software platform for third-party security management

Fractional CFO

Autonomous drone monitoring for critical infrastructure

Fractional CFO

Generative AI platform for marketing teams

Fractional CFO

Travel and lifestyle hospitality for digital nomads

Fractional CFO

Clinical-stage microbiome therapeutics company

Fractional CFO

End-to-end cloud and DevOps solutions for telecom organizations

Got questions?

Schedule a call ordrop us an email to learn more about our CFO-as-a-service, capital raising and M&A advisory offering.

Unlike old-school financial advisory firms that are stuck in the past, we truly understand tech and challenges startups face. Decades of investment banking experience allow us to see bigger picture, strategically integrate into your workflows, and ultimately provide guidance towards an M&A exit or the next funding round.

Fractional CFO services in Bogotá