Fractional CFO for mobility companies
Mobility platforms run on a handful of brutal economics. Contribution per trip, driver and rider take rates, city-level cohort behaviour and the ramp curve from launch to steady state decide whether each new market funds itself or burns equity.
It is also a sector where the last cycle taught investors exactly what pushing growth without unit economics looks like. Boards now expect city-level P&Ls, contribution per order or trip, and a credible path to operating profit - not GMV charts. A fractional CFO who has worked on ridesharing, food delivery, micromobility or logistics tech can build that view and tie it back to operational decisions.
Mobility has been part of our deal flow for years, including transactions on Miles and 10bis, and we bring that operating lens into the CFO seat from day one.
Choose a fractional CFO that understands mobility
Contribution per trip, per city
Blended P&Ls hide the fact that one city is funding the losses of two others. We build the city-level cohort and contribution model that shows which markets are paying back, which are still ramping, and which need a hard call on subsidy or exit.
Two-sided incentives modelled
Driver bonuses, rider promos and fleet costs all show up in different lines of the P&L but compete for the same marginal trip. We model the elasticity on both sides, so subsidy spend gets sized against actual liquidity gains rather than top-line GMV.
Fleet and asset reality
Owned, leased and partner-operated fleet each carry different capex, working capital and depreciation dynamics that move the cash profile dramatically. We build the model that reflects which structure the business actually runs on, including EV transition capex where it applies.
Built for post-Uber investors
Mobility VCs and growth funds today underwrite contribution per trip and city payback, not headline GMV. We frame the round and the board pack around the metrics that closed Miles and the other deals we ran, so the conversation starts in the right place.
Recent fractional CFO projects
From the UK to Colombia, we acted as a fractional CFO to high-growth companies around the globe
We've helped set up FP&A, build financial models, and prepare for fundraising and M&A.
We acted as fractional CFO to Onlogist, a Hamburg-based online marketplace for last-mile vehicle transfer, providing confidential valuation guidance and operating model support.
Simple pricing
No hidden costs, no complicated long-term contracts. We understand how important flexibility is for mobility startups.
Per month
- Accounting / FP&A tech stack implementation
- Monthly financial statements and reporting pack
- Quarterly board pack with detailed financial analysis (with variance analysis vs. budget, relevant KPI observations etc.)
- Investor-friendly output
Per month
- Everything in Core, plus
- Operating model (via an online platform like Runway or Excel-based)
- Ongoing model maintenance, refining projections, burn/runway management
- Customer cohorts modelling, churn and retention analysis
- LTV / CAC, unit economics analysis
- Cap table management
Per month
- Everything in Grow, plus
- M&A / fundraising support; review of business plan
- Pitch deck preparation
- Investor approach strategy / list building
- Due diligence support and deal negotiation
- Valuation as required and free access to Multiples Pro
Packages shown are illustrative, final pricing is tailored to client requirements.
Financial modelling for mobility startups
We work with mobility founders to build investor-ready, KPI-driven financial models.
We dive deep into your company and sector specifics, to build a custom-made financial model driven by operational KPIs, requiring a minimal learning curve and time spent on monthly updates.
Per-trip contribution
Driver pay, platform commission, incentives and chargebacks netted into contribution per ride or delivery. Tells you exactly when each city flips to profitable.
City cohort ramp
Trip volume and contribution by city launch cohort, with ramp curves plugged into the consolidated P&L. Shows which markets are funding the losses of others.
Two-sided incentive model
Driver bonuses, rider promos and fleet subsidies modelled against the elasticity of liquidity on each side. Sizes subsidy spend against marginal trips rather than top-line GMV.
Fleet & asset structure
Owned, leased and partner-operated fleet modelled with their own capex, depreciation and working capital. Including EV transition capex where the business is making that bet.
Marketplace liquidity
Supply hours, demand requests, conversion and ETA modelled as the marketplace's actual mechanics. Connects operational levers to the contribution line.
Path to operating profit
Contribution build-up against fixed overhead, with the breakeven trip volume per city made explicit. The view post-Uber-cycle investors expect to see on page one.
Recent fractional CFO mobility track record
Selected fractional CFO engagements and prior CFO experience.
Fractional CFO for all mobility niches
From AutomotiveTech to automotive software, we're a specialized fractional CFO to mobility companies.
Our fractional CFO experience spans across all mobility verticals.
Explore other sectors
We know tech inside & out.
We live and breath tech - true understanding of how startups operate is fundamental at what we do.
Recent mobility insights
Talk to us
Schedule a call to get a health check on your business and see how we could help.
Fractional CFO
- Fractional CFO for Software
- Fractional CFO for AI & ML
- Fractional CFO for Fintech
- Fractional CFO for Consumer internet
- Fractional CFO for Digital media
- Fractional CFO for E-commerce & marketplaces
- Fractional CFO for Consumer products
- Fractional CFO for Mobility
- Fractional CFO for Digital health
- Fractional CFO for Industrial technology
- Fractional CFO for Digital infrastructure
- Fractional CFO for IT services
Stages
Countries
- UK Fractional CFO
- Ireland Fractional CFO
- France Fractional CFO
- Germany Fractional CFO
- Spain Fractional CFO
- Portugal Fractional CFO
- Italy Fractional CFO
- Netherlands Fractional CFO
- Belgium Fractional CFO
- Switzerland Fractional CFO
- Austria Fractional CFO
- Denmark Fractional CFO
- Sweden Fractional CFO
- Norway Fractional CFO
- Finland Fractional CFO
- Poland Fractional CFO
- Estonia Fractional CFO
- US Fractional CFO
- Canada Fractional CFO
- Mexico Fractional CFO
- Brazil Fractional CFO
- UAE Fractional CFO
- Australia Fractional CFO
Cities
- London Fractional CFO
- Dublin Fractional CFO
- Paris Fractional CFO
- Berlin Fractional CFO
- Madrid Fractional CFO
- Lisbon Fractional CFO
- Milan Fractional CFO
- Amsterdam Fractional CFO
- Brussels Fractional CFO
- Zurich Fractional CFO
- Vienna Fractional CFO
- Copenhagen Fractional CFO
- Stockholm Fractional CFO
- Oslo Fractional CFO
- Helsinki Fractional CFO
- Warsaw Fractional CFO
- Tallinn Fractional CFO
- New York Fractional CFO
- Toronto Fractional CFO
- Mexico City Fractional CFO
- São Paulo Fractional CFO
- Dubai Fractional CFO
- Sydney Fractional CFO