Flow Partners advises Elevator Fund on the valuation of Brew

Providing confidential valuation of Brew, a generative AI software platform for marketing teams.

Tel Aviv, Israel — 27 January 2021

Flow Partners acted as a financial advisor to a leading Israeli early-stage venture capital investor Elevator Fund on a portfolio valuation and strategic review of Brew (formerly Everthere), a generative AI and market intelligence platform aimed to amplify marketing’s voice internally and externally to support an integrated commercial approach across dynamic markets.

Overview

Elevator Fund required an actionable valuation advice for Brew in order to accurately balance and keep pulse on their venture portfolio.

We have provided an independent valuation opinion that included valuation insights on current market for market intelligence, comparable environment analysis, company growth profile assessment vs. market, portfolio impact, operational benchmarking, green/red flag analysis and more.

This transaction highlights our stellar track record in software space, having also advised and valued companies like Panorays (cybersecurity software), sevDesk (accounting software), Sentryc (brand protection software) or Ziik (social intranet software platform).

About Brew

Brew is a marketing strategy platform that enables marketers to effectively measure the impact of their marketing efforts across all channels, leveraging that insight into strategic real-time decisions, and driving commercial success.

Brew works with marketers across the globe, to power the next level of marketing strategy. The company is an operator of a real time market intelligence platform intended to discover a wealth of strategic marketing opportunities. The company's platform combines the advantages of online marketing with the engagement rates of live events, enabling advertisers and sponsors to connect with event audiences.

About Elevator Fund

Elevator Fund invests in exceptional early-stage startups globally. Elevator leads and syndicates seed rounds, investing between $250K-$1M in innovative companies located in Israel, Europe and the US. Elevator invests in areas of fintech, new media, digital health and other emerging fields.

About Flow Partners

Flow Partners is a modern advisory firm providing independent corporate finance advice to companies and investors that shape the global digital ecosystem. Flow was founded in 2020 and operates globally with presence in London, Berlin, Warsaw and Miami.

For more information, please visit www.flowpartners.io

Enquiries

For all enquiries please contact the team at [email protected]

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