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Fractional CFO With a Passion for Technology

Fractional CFO With a Passion for Technology

Old-school accounting firms are stuck in the past, and you deserve a CFO partner that truly understands tech.

Decades of investment banking experience allow us to see bigger picture and support you from seed to an exit, across the entire lifecycle of your business.

We seamlessly integrate into your workflows to build out your accounting / FP&A tech stack, construct a tailored financial model and ultimately provide guidance towards an M&A or rasing venture capital.

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Hear It From Our Clients

Franziska Leonhardt

Bringing on guys from Flow as our fractional CFO was a game-changer for A&Y. We had to clean up our reporting and build a financial model for the upcoming fundraise, and Nikhil & Olek delivered exactly what we needed. They became our trusted advisors who genuinely cared and later helped us during the fundraising process.

Roy Bernheim

We've worked with Flow Partners to build our financial model and improve reporting. Highly recommending these guys. Brought structure to our finances and helped us crystalize the vision. Also great experts across e-commerce and online marketplaces. Can't recommend them enough 🙏

VoerEir

Very happy with Flow Partners, as they really think big picture and help beyond financial modelling. Organized our finance modelling in an efficient way, and then run our fundraising process, making it easy for us. They opened lots of doors to VCs and strategic investors that we wouldn't have accessed otherwise. Great guys, I recommend them highly!

Soren Iversen

Flow supported Ziik throughout our fundraising process, helped us build a strong operating model and a pitch deck that highlighted our unique value prop, all that with a thorough process management. Their expertise in B2B SaaS was evident, and introductions to many relevant SaaS investors were invaluable. Truly the team you want by your side during this hectic time!

Tudor Brad

Flow Partners were pivotal in preparing BetterQA for our M&A process. Their expertise in building a financial model and crafting a compelling pitch deck brought structure and so needed clarity to our business. Highly recommended for their strategic insight, deep understanding of the software testing, and a personalized approach! 🙌

Gin Gidre

Flow supported us from day 1, throughout the whole process, taking us from a fundraise to M&A. They understood what made Rebellion valuable and found an ideal buyer for us. Their advice was critical in getting the sale to the finish line and navigating complex closing environment. They made such a complicated process feel manageable. These are the M&A people you want in your corner.

Adam Hajer

We've worked with Flow Partners team several times by now on M&A processes. Their sector understanding and industry connections are exceptional, especially for online dating and overall online marketplaces. We LOVE their modern approach and critical thinking. Highly recommended to any technology investor (or a company) that is looking for a trusted, honest M&A partner.

Dr. Boaz Barack

I want to thank my colleagues at Flow for the quality of their work over the years when we've worked together. They drove and contributed to strategic initiatives and ongoing projects at Bonart, took initiative and excelled in all engagements, in particular valuations. All that with a pleasant, outgoing and efficient vibe, which is a fresh wind in this business.

Choose a Fractional CFO That Understands Tech

Hiring a full-time CFO is a huge (costly!) decision and traditional fractional CFO and accounting firms are unfortunately still stuck in the 90s. We deliver an actionable, no-BS advice, tailored to your business and a digital niche you operate in.



Flexible & Cost Effective

Receive CFO level support for your start-up exactly for those pivotal moments in your company's growth - with transparent pricing and the flexibility to scale as required.


One-Stop Shop For Everything Finance

We'll build your financial model, set up FP&A, manage burn rate, analyze customer cohorts, manage cap table, take care of investor reporting and so much more.


Tech-Driven Mindset

We're founders too and truly understand how startups operate. You can count on our deep sector know-how, tailored advice and fast execution.


Seeing Bigger Picture

We're in this for the long run. Our investment banking expertise allow us to advise across the entire business lifecycle, from CFO advice, through fundraising, to M&A.


metaloop logo metaloop logo

Case Study: Fractional CFO Advisory for Metaloop

As a fractional CFO, we’ve supported Metaloop to improve KPI tracking and create an investor-ready operating model ahead of their seed round. Together with Jan Pannenbäcker and the team, we've built a bottom-up 3-statement model and cleaned up FP&A processes to prepare for the next stage of growth. Metaloop successfully raised their seed from FJ Labs, Starkraft, and then raised a further series A of$17M from FirstMark Capital.

Metaloop is a managed B2B scrap metal marketplace, an all-in-one tool for trading, and logistics

Read a full story See all case studies

Simple, No-Strings-Attached Pricing

No hidden costs, no complicated long-term contracts. We understand how important flexibility is for startups.



Core

£ 2,000 / month

    Reporting package

  • Accounting / FP&A tech stack implementation
  • Monthly financial statements and reporting pack
  • Quarterly board pack with detailed financial analysis (with variance analysis vs. budget, relevant KPI observations etc.)
  • Investor-friendly output

Grow

£ 3,000 / month

    Everything in Core, plus

  • Operating model via an online platform or Excel-based
  • Ongoing model maintenance, refining projections, burn/runway management
  • Sector specific analysis: cohorts, retention, LTV / CAC, unit economics
  • Cap table management

Pro

£ 6,000 / month

    Everything in Grow, plus

  • M&A / fundraising support; review of business plan
  • Pitch deck preparation
  • Investor approach strategy / list building
  • Due diligence support and deal negotiation
  • Valuation as required and free access to Multiples Pro

We Build Actionable, KPI-Driven Financial Models

A cookie-cutter approach doesn't work when it comes to modelling high-growth tech companies. All our models are custom-made and driven by operational KPIs, requiring a minimal learning curve and time spent on monthly updates. Built once, used for years.

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Built For High-Growth Tech

We apply the right logic to business model (SaaS, lead gen, marketplaces etc.) and focus on in-depth modelling of granular details e.g. cohorts, traffic development and more.

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Company-Specific Revenue Build-Up

Sophisticated top-line build-up is the core of financial modelling. Through analysis of raw data, we extract insights on customer development, cohorts, marketing strategy and more to accurately model out revenue streams and underlying assumptions.

Learn more (PDF)
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Complex Analyses, Simple Outputs

Minimal worksheets, consistent annual vs. monthly views, auto-updating summaries and model outputs ready to use in presentations - to make complex businesses easy to understand.

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Case Builder & What-If Scenarios

Run your whole model from one tab with easily customizable scenario builder to present various businesses cases as well as multi-dimensional tables to illustrate "what-if" scenarios (e.g. LTV vs. CAC ratio).

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Easy to Maintain Through Seamless Raw Data Integration

Manage data directly from BI systems and maintain an ongoing model for FP&A with minimal time requirements.

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Empowering Stakeholders With Visual Dashboards

Auto-generated and dynamically updated beautiful charts and output tables, without spending hours on customization.

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Bring Your Financials to the Digital Age

The world runs on Excel, but we like to keep up with the times. We can enhance your financial reporting by using leading SaaS providers across the entire finance stack.




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Case Study: Supporting Ave & You as a Fractional CFO

We have supported Franziska and the team ahead of and during their series A process by reogranizing Ave & You FP&A processes and building a bottom-up three-statement financial model driven by marketing spend and customer cohort behaviour. The model was designed primarily to support series A fundraise, and it's still in use by A&Y management to drive strategic vision for the business. The company has since raised funding, and was subsequently acquired.

Ave & You is a Berlin-based AI-driven technology platform and direct-to-consumer brand for personalized skincare.

Read a full story See all case studies

Relevant Track Record

We have advised the world's most innovative companies and their shareholders. Here are our results.

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CFO advisory

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Artificial provides a cloud-based algorithmic underwriting platform for insurers and brokers.

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CFO advisory

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BetterQA is a software testing house that provides independent QA to development teams.

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CFO advisory

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Dataprana is a data center developer and operator focusing on crypto and AI projects.

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CFO advisory

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Radtonics provides private LTE & 5G networks solutions, including edge cloud compute.

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CFO advisory

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TBô's is a direct-to-consumer brand for eco-friendly men's underwear.

Read more
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buy-side advisory

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Element is one of the world's leading providers of testing, inspection, and certification services.

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cfo advisory

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Marcura provides a portfolio of leading software and payments solutions to maritime industry.

Read more
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CFO advisory

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Voereir is an end-to-end cloud and DevOps solutions for telecom organizations.

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valuation advisory

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Onlogist is a Europe-wide online marketplace for efficient "last mile" vehicle transfer.

Read more
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valuation advisory

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Hector is a display advertising platform providing software house with expertise in AI/ML, IoT.

Read more
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cfo advisory

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Ziik is all-in-one internal communication and information sharing platform for better employee engagement.

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valuation advisory

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Cannadorf is a medical cannabis leader that focuses on tissue culture technologies.

Read more
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valuation advisory

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Cannabis Innovation Center is a medical cannabis group at the frontier of multiple cannabis-based therapies.

Read more
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valuation advisory

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Panorays is a software platform for third-party security management.

Read more
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valuation advisory

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Percepto is an autonomous drone monitoring solutions for critical infrastructure and industrial sites.

Read more
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valuation advisory

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Selina is a travel and lifestyle hospitality platform targeted for digital nomads.

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valuation advisory

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Bonart is a financial platform that focuses on fundraising for private equity and investment industry.

Read more
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valuation advisory

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Seagull Maritime is a maritime cybersecurity and protective services company.

Read more
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valuation advisory

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Moburst is a global marketing services company that helps brands grow their mobile business.

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valuation advisory

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Lemonade is a full-stack insurance company powered by AI and behavioral economics.

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valuation advisory

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Testim is an AI-based software testing automation platform for application testing.

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valuation advisory

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Brew is a generative AI platform designed for marketing teams.

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valuation advisory

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BiomX is a clinical stage microbiome therapeutics company.

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valuation advisory

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Code Pharma develops cost-effective treatments for infectious and oncological diseases by using novel peptides.

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cfo advisory

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AVE & YOU is a technology platform and DTC brand for personalized skincare.

See all of our track record

All Experience

Book a Call to Learn More

Contact us to get insights on your business and see how we can help.

Book a call See our sector expertise