Flow Partners advises Hector Aurumi

Providing confidential valuation guidance to Hector Aurumi, a specialist software house with industrial expertise in AI/ML, IoT and data science.

Dubai, UAE — 17 November 2022

Flow Partners acted as a financial advisors to Hector Aurumi, a software company which aims to become a leader in artificial intelligence, machine learning and IoT solutions.

Overview

Shareholders of Hector Aurumi required an actionable valuation service in order to accurately position the business in the upcoming capital raising discussions.

We have provided an independent valuation opinion that included valuation insights on current market, comparable environment analysis, company growth profile assessment, proprietary IP valuation, impact of regulations and technology partnerships, green/red flag analysis and more.

This transaction highlights Flow Partners’ successful track record of working with category leaders in the software and IoT sector, and further reaffirms Flow's experience in the MENA region, having previously advised e.g. Marcura, Dubai-based leading software platform for maritime industry.

About Hector Aurumi

Founded in 2022, Hector Aurumi Software (a DIFC company) is a software platform that aims to become a leader in artificial intelligence, machine learning and internet-ofthings based solutions. Hector operates three business lines: Digital Ads (digital advertising around UAE, starting with taximounted smart displays across Dubai), SCONe (SaaS-based e-commerce marketplace based on open protocols) and IoT (a vast suite of IoT applications to digitise shops in UAE and beyond with traffic counters, security camera, location beacons, integrated PoS systems, in-store feedback, TV-based experiences etc).

About Flow Partners

Flow Partners is a modern advisory firm providing independent corporate finance advice to companies and investors that shape the global digital ecosystem. Flow was founded in 2020 and operates globally with presence in London, Berlin, Warsaw and Miami.

For more information, please visit www.flowpartners.io

Enquiries

For all enquiries please contact the team at [email protected]

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