Software
Application software and SaaS business model truly became poster children of the technology revolution.
No longer a niche digital solution, software went mainstream and ruled the world, becoming the holy grail of the digital economy. A unique business model combining high-growth and predictability, pursued by every startup, corporation and institutional investor.
Software is at the very heart of what we do at Flow, and our team has been advising software companies and investors long before our inception.
Picus Security
Advising Turkven on their $24 million Series B investment into Picus Security.
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Covering all software subsectors
From adtech to cybersecurity, we understand SaaS fundamentals like no one else.
Our fractional CFO and deal experience spans across both vertical and horizontal SaaS, AI-native products, and infrastructure software.
How we help software founders
We've worked across various SaaS categories, and understand the nuances of software unit economics, growth levers and value drivers.
Fractional CFO
We work with SaaS founders to translate ARR, net retention, CAC, gross margin and other crucial metrics into actionable financial models, board packs, and the P&L strategy that informs every operating decision.
VC fundraising
SaaS rounds get done on ARR growth, NRR, magic number and/or rule of 40 - whichever subset matters at your stage. We position the metrics, build the model and data room, and run the process with the funds actually writing SaaS tickets at your size.
M&A
We run sell-side and buy-side M&A advisory across software. We know how strategic and PE acquirers underwrite each lever and structure terms that protect a SaaS founder value.
Software track record
We've advised on many category-defining software projects.
What our clients say
Flow supported us from day 1, throughout the whole process, taking us from a fundraise to M&A. They understood what made Rebellion valuable and found an ideal buyer for us. Their advice was critical in getting the sale to the finish line and navigating complex closing environment. They made such a complicated process feel manageable. These are the M&A people you want in your corner.
Gin Gidre
Co-Founder & COO
Bringing on guys from Flow as our fractional CFO was a game-changer for A&Y. We had to clean up our reporting and build a financial model for the upcoming fundraise, and Nikhil & Olek delivered exactly what we needed. They became our trusted advisors who genuinely cared and later helped us during the fundraising process.
Franziska Leonhardt
Founder & CEO
We've worked with Flow Partners to build our financial model and improve reporting. Highly recommending these guys. Brought structure to our finances and helped us crystalize the vision. Also great experts across e-commerce and online marketplaces. Can't recommend them enough 🙏
Roy Bernheim
Co-Founder & CEO
We've worked with Flow Partners team several times by now on M&A processes. Their sector understanding and industry connections are exceptional, especially for online dating and overall online marketplaces. We LOVE their modern approach and critical thinking. Highly recommended to any technology investor (or a company) that is looking for a trusted, honest M&A partner.
Adam Hajer
Investment Manager
Flow Partners were pivotal in preparing BetterQA for our M&A process. Their expertise in building a financial model and crafting a compelling pitch deck brought structure and so needed clarity to our business. Highly recommended for their strategic insight, deep understanding of the software testing, and a personalized approach! 🙌
Tudor Brad
Founder & CEO
Very happy with Flow Partners, as they really think big picture and help beyond financial modelling. Organized our finance modelling in an efficient way, and then run our fundraising process, making it easy for us. They opened lots of doors to VCs and strategic investors that we wouldn't have accessed otherwise. Great guys, I recommend them highly!
Patric Lind
Co-Founder
Recent software insights
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We know tech inside & out.
We live and breath tech - true understanding of how startups operate is fundamental at what we do.
Talk to us
Schedule a call to get a health check on your business and see how we could help.
Fractional CFO
- Fractional CFO for Software
- Fractional CFO for AI & ML
- Fractional CFO for Fintech
- Fractional CFO for Consumer internet
- Fractional CFO for Digital media
- Fractional CFO for E-commerce & marketplaces
- Fractional CFO for Consumer products
- Fractional CFO for Mobility
- Fractional CFO for Digital health
- Fractional CFO for Industrial technology
- Fractional CFO for Digital infrastructure
- Fractional CFO for IT services
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