Consumer
internet
The first wave of Internet reshaped how billions of people search, socialize, communicate and consume content, and produced the largest companies the world has ever seen.
Fast forward two decades, the consumer internet is now a mature sector and the default fabric of our daily lives. The category has 'grew up', consolidated, and entered a second act: platforms built around mobile, video and creators are now themselves being reshuffled by AI, with attention, distribution and unit economics all up for renegotiation.
We provide fractional CFO and transaction advice to founders and investors across the consumer internet - from dating, to social networks, and the next generation of AI-native consumer experiences.
We know consumer internet inside out
From content to dating, we understand online consumer behaviour at scale.
Our expertise spans online content platforms, travel, social media, online dating and beyond.
How we help consumer tech founders
We've worked with many founders across the entire consumer internet spectrum.
Fractional CFO
Consumer internet companies live on cohort behaviour - LTV, payback, retention curves, ARPU mix. We help founders read those signals and build the model, board pack and operating decisions on top of them.
VC fundraising
Consumer tech feels 'easy' on the surface, but it's a technical space with VCs looking at cohort retention, payback math, ARPU mix and a credible engagement story. We shape the metrics, build the model and run process with the funds backing consumer at your stage and geography.
M&A
Consumer internet M&A = customer value and monetisation quality. We've seen how strategic acquirers and PE sponsors in dating, social and content apply that lens (including on Bumble and Parship), and structure deals to maximise expected value.
Consumer internet experience
We've worked on some of the largest consumer internet transactions in Europe.
What our clients say
Flow supported us from day 1, throughout the whole process, taking us from a fundraise to M&A. They understood what made Rebellion valuable and found an ideal buyer for us. Their advice was critical in getting the sale to the finish line and navigating complex closing environment. They made such a complicated process feel manageable. These are the M&A people you want in your corner.
Gin Gidre
Co-Founder & COO
Bringing on guys from Flow as our fractional CFO was a game-changer for A&Y. We had to clean up our reporting and build a financial model for the upcoming fundraise, and Nikhil & Olek delivered exactly what we needed. They became our trusted advisors who genuinely cared and later helped us during the fundraising process.
Franziska Leonhardt
Founder & CEO
We've worked with Flow Partners to build our financial model and improve reporting. Highly recommending these guys. Brought structure to our finances and helped us crystalize the vision. Also great experts across e-commerce and online marketplaces. Can't recommend them enough 🙏
Roy Bernheim
Co-Founder & CEO
We've worked with Flow Partners team several times by now on M&A processes. Their sector understanding and industry connections are exceptional, especially for online dating and overall online marketplaces. We LOVE their modern approach and critical thinking. Highly recommended to any technology investor (or a company) that is looking for a trusted, honest M&A partner.
Adam Hajer
Investment Manager
Flow Partners were pivotal in preparing BetterQA for our M&A process. Their expertise in building a financial model and crafting a compelling pitch deck brought structure and so needed clarity to our business. Highly recommended for their strategic insight, deep understanding of the software testing, and a personalized approach! 🙌
Tudor Brad
Founder & CEO
Very happy with Flow Partners, as they really think big picture and help beyond financial modelling. Organized our finance modelling in an efficient way, and then run our fundraising process, making it easy for us. They opened lots of doors to VCs and strategic investors that we wouldn't have accessed otherwise. Great guys, I recommend them highly!
Patric Lind
Co-Founder
Recent consumer internet insights
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We know tech inside & out.
We live and breath tech - true understanding of how startups operate is fundamental at what we do.
Talk to us
Schedule a call to get a health check on your business and see how we could help.
Fractional CFO
- Fractional CFO for Software
- Fractional CFO for AI & ML
- Fractional CFO for Fintech
- Fractional CFO for Consumer internet
- Fractional CFO for Digital media
- Fractional CFO for E-commerce & marketplaces
- Fractional CFO for Consumer products
- Fractional CFO for Mobility
- Fractional CFO for Digital health
- Fractional CFO for Industrial technology
- Fractional CFO for Digital infrastructure
- Fractional CFO for IT services
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