- Fractional CFO
- United States
Fractional CFO services in the US
The US is home to the world's deepest and most mature venture ecosystem, with over $200bn deployed annually across seed through growth, spanning every technology vertical from AI infrastructure to defence tech.
Foundational companies like OpenAI, Anthropic, Stripe, Databricks, Figma, Snowflake, and Cloudflare sit alongside sector leaders in fintech (Plaid), logistics (Flexport), and SaaS (HubSpot, Datadog), anchoring one of the most active angel and operator networks in the world.
We provide fractional CFO services to US startups from seed to Series B+ - financial modelling, FP&A, board packs, fundraise prep, cap table management and KPI tracking.
In the US we work with companies operating in New York, San Francisco, Los Angeles, Austin, Boston, Seattle, Chicago, Denver, Miami, Washington DC, Atlanta and San Diego, and beyond.



























































































































How to fund your startup in the US
The US has the largest and most varied startup funding stack in the world - venture capital, federal R&D credits, government grant programmes, deep venture debt, revenue-based finance, and the QSBS regime that shapes nearly every early shareholder's tax outcome on exit.
QSBS - Section 1202
Qualified Small Business Stock is the single most consequential US tax incentive for early-stage shareholders. Shares held for five years in a qualifying C-corp can be excluded from federal capital gains tax up to the greater of $10M or 10x basis. Drives almost every US founder and early-investor structuring decision.
Federal R&D credit (Section 41)
Federal R&D tax credit of roughly 6-10% of qualifying research expenditure, claimable annually. Early-stage companies can apply up to $500k per year against payroll taxes rather than income tax - a meaningful cash benefit for pre-revenue startups. Section 174 amortisation rules (in force from 2022) materially changed the timing of R&D tax outcomes.
SBIR and STTR grants
Federal non-dilutive grant programmes for small businesses doing research with commercial potential. SBIR Phase I awards up to $300k; Phase II up to $2M+. STTR requires a research-institution partner. Slow process but no equity given up and a credibility marker for later VC.
Venture debt
The most developed venture debt market in the world. Hercules Capital, TriplePoint Venture Growth, Bridge Bank, JPMorgan Innovation Economy and the post-acquisition First Citizens / SVB are the most active providers. Typically deployed alongside or shortly after a priced equity round.
Crowdfunding (Reg CF, Reg A+)
Republic, Wefunder and StartEngine are the dominant platforms for Reg CF (up to $5M) and Reg A+ (up to $75M) raises. Used most often by consumer brands and impact-driven businesses to combine capital with community.
Employee equity schemes in the US
US employee equity sits on top of decades of tax case law and a well-defined option mechanic. ISOs, NSOs and RSUs cover almost every situation; 83(b) elections and 409A valuations are the operational details that determine whether the scheme actually delivers.
Incentive Stock Options (ISOs)
Tax-advantaged options available only to W-2 employees of qualifying companies. No regular tax on grant or exercise (AMT can apply at exercise on the spread). Gains taxed as long-term capital gains if shares held one year post-exercise and two years post-grant. Capped at $100k of fair value vesting per year per employee.
Non-Qualified Stock Options (NSOs)
Standard option grants for non-employees (advisors, contractors, non-execs) or for grants above the ISO cap. Taxed as ordinary income on the spread at exercise, then capital gains on subsequent appreciation. More flexible than ISOs but tax-heavier.
Restricted Stock Units (RSUs)
Promise to deliver shares on vesting, used at later stage when share value makes options impractical. Taxed as ordinary income at vesting (or at settlement for double-trigger RSUs used at private companies). Double-trigger structures are now standard at unicorn-stage private companies.
Early exercise & 83(b) elections
Many US startups allow option holders to early-exercise unvested options to start the QSBS and long-term capital gains holding clocks. The 83(b) election (filed within 30 days of purchase) tells the IRS to tax the spread at exercise rather than vesting. A standard part of US early-employee onboarding.
409A valuations
Section 409A requires that option grants be priced at or above the company's fair market value, supported by an independent valuation refreshed at least annually and on any material event (priced round, secondary, M&A discussion). Carta and Pulley bundle 409A reports with cap-table management.
Reporting and W-2 integration
Option exercises, RSU vests and ISO disqualifying dispositions all flow through W-2 payroll reporting in the relevant year. ISO exercises also trigger Form 3921 to the employee and IRS. Coordination between the cap table tool, payroll provider and CPA is what keeps the scheme clean at year-end.
Startup finance software stack for American startups
The finance stack we recommend most often for US tech startups. The category leaders are well-defined; what changes by stage is which tools you add to the base.
Accounting
- QuickBooks Online - universal US default for early and mid-stage.
- Xero - alternative, stronger for international subsidiaries.
- NetSuite - for post-Series C companies needing multi-entity consolidation.
Looking for a fractional CFO in the US?
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Fractional CFO services vs accounting in the US
Most US startups work with a CPA firm for tax and bookkeeping. That is not the same as a fractional CFO - and many early-stage founders confuse the two until they hit the first board meeting or fundraise.
Compliance and tax filings. Output is the annual federal and state returns, sales tax filings and the bookkeeping that supports them.
- Prepares and files the annual federal corporate return (Form 1120) and state income tax returns.
- Handles sales and use tax registrations and filings across multiple states.
- Runs the annual close, often via outsourced bookkeepers using QuickBooks Online.
- Files Form 3921 for ISO exercises and supports W-2 reporting on equity events.
- Advises on Section 174 R&D capitalisation, Section 41 R&D credit and QSBS qualification.
- Backward-looking: works from closed-month numbers, not the forward plan.
- Audit (CPA firm) is a separate engagement, required by some investors above certain ARR thresholds.
- Engaged annually for tax season plus ongoing bookkeeping support.
Financial modelling, FP&A and fundraise prep. Output is the financial model, the monthly board pack and the investor data room.
- Builds a financial model linking revenue, headcount, unit economics and runway.
- Sets up the monthly FP&A cycle: budget, forecast vs actual, variance analysis.
- Puts together the monthly board pack - P&L, cash, KPIs and forward outlook.
- Builds a 13-week cash flow forecast covering payroll, sales tax and supplier timing.
- Prepares the fundraise: investor model, deck financials, data room and diligence prep.
- Keeps the cap table tidy and coordinates 409A refreshes and option grants.
- Reports on the KPIs that move the business - ARR, gross margin, CAC payback, retention.
- Pressure tests hiring, pricing and big spend decisions against the model before the founder commits.
We provide fractional CFO services across the US and beyond
Simple pricing
No hidden costs, no complicated long-term contracts. We understand how important flexibility is for American startups.
Per month
- Accounting / FP&A tech stack implementation
- Monthly financial statements and reporting pack
- Quarterly board pack with detailed financial analysis (with variance analysis vs. budget, relevant KPI observations etc.)
- Investor-friendly output
Per month
- Everything in Core, plus
- Operating model (via an online platform like Runway or Excel-based)
- Ongoing model maintenance, refining projections, burn/runway management
- Customer cohorts modelling, churn and retention analysis
- LTV / CAC, unit economics analysis
- Cap table management
Per month
- Everything in Grow, plus
- M&A / fundraising support; review of business plan
- Pitch deck preparation
- Investor approach strategy / list building
- Due diligence support and deal negotiation
- Valuation as required and free access to Multiples Pro
Packages shown are illustrative, final pricing is tailored to client requirements.
Sector expertise
Explore our fractional CFO offering across a variety of tech sectors in the US.

Software
Vertical and horizontal SaaS, AI-native software products, infrastructure SaaS, cybersecurity

AI & ML
Foundation models, AI applications, AI infrastructure, semiconductors, AI consulting

Fintech
Neobanking, online payments, fintech infrastructure, lending platforms, wealth tech, online brokerage, vertical FS software

Consumer internet
Consumer software subscription platforms, edutech, online content, social networks, online dating

Digital media
Streaming platforms, mobile and console gaming, content distribution, digital publishing, VR & AR

E-commerce & marketplaces
Consumer and B2B marketplaces, inventory-based e-commerce, classifieds, lead generation platforms

Consumer products
Direct-to-consumer (D2C) brands, consumer electronics, smart home devices, lifestyle products

Mobility
Ridesharing, micromobility, food delivery, logistics tech, autonomous tech, EV charging infrastructure

Digital health
Digital therapeutics, telemedicine, mental health solutions, EHR and practice management, vertical healthcare SaaS

Industrial technology
Industry 4.0 solutions, 3D printing, climate tech, industrial IoT, robotics, smart manufacturing

Digital infrastructure
Data centers, cloud infrastructure, edge computing, network security, vertical infrastructure SaaS

IT services
Software development and testing, digital transformation, cloud services, advertising agencies, IT support services
Bring your FP&A to the digital age
The world runs on Excel, but we like to keep up with the times.
We can enhance your financial reporting by using leading SaaS providers across the entire finance stack.
Stripe
Xero
Causal
Quickbooks
Datarails
Mosaic
Excel
Google Sheets
Adyen
Abacus
Runway
NetSuite
Salesforce
Sage
Shopify
Cube
HubSpot
Snowflake
Recently completed fractional CFO projects
Selected fractional CFO engagements and prior CFO experience.
Got questions?
Schedule a call ordrop us an email to learn more about our CFO-as-a-service, capital raising and M&A advisory offering.
More services
We help you scale by providing fractional CFO advice, through fundraising and a successful M&A exit.
VC fundraising in the US
We help you prepare materials, reach out to investors in our extensive network, negotiate fair term sheets and structure the VC round.
Learn moreM&A in the US
We advise winning tech companies on M&A exits, and over the years successfully executed numerous transactions with both financial and strategic buyers.
Learn moreTalk to us
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Fractional CFO
- Fractional CFO for Software
- Fractional CFO for AI & ML
- Fractional CFO for Fintech
- Fractional CFO for Consumer internet
- Fractional CFO for Digital media
- Fractional CFO for E-commerce & marketplaces
- Fractional CFO for Consumer products
- Fractional CFO for Mobility
- Fractional CFO for Digital health
- Fractional CFO for Industrial technology
- Fractional CFO for Digital infrastructure
- Fractional CFO for IT services
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