Fractional CFO for digital media companies
Digital media businesses look simple from the outside and are anything but underneath. Subscription cohorts, in-app monetisation, programmatic ad yield, creator payouts, content amortisation and platform revenue shares all sit on the same P&L, and each one runs on its own clock.
A finance function built for software rarely handles content cost capitalisation, hit-driven revenue or platform commission cleanly - and a generalist accountant won't catch the ARPU drift or the cohort decay that quietly compounds. A fractional CFO who has worked across gaming, streaming and creator platforms can read those signals and turn them into pricing, content investment and ad-yield decisions.
We have advised media founders across the stack - studios, SaaS tooling, creator platforms and music - and we bring that pattern recognition to the finance function on day one.
Choose a fractional CFO that understands digital media
Content cost discipline
Content spend is the single biggest line in most media businesses and the easiest one to mismanage - amortisation policy, capitalisation rules and hit-driven revenue all interact. We set up the framework that ties content investment to expected lifetime revenue, not to gut feel about the next release.
ARPU and yield together
Subscription ARPU, ad eCPM and IAP all move differently, and the mix decides whether the business is compounding or just busy. We model the revenue stack by surface and cohort, so pricing, ad load and paywall decisions are made on contribution, not on dashboard impressions.
Platform fee reality
Apple, Google, Steam and Meta each take a slice before revenue lands in the company - and the policies shift more often than most founders track. We build the net revenue view that survives the next App Store policy change, and keep the cash flow model honest about what actually reaches the business.
Built for fund mix
A gaming studio, a media SaaS platform and a creator-tools startup raise from completely different pools of capital. We frame the numbers and the story so each goes to the funds that actually back that subcategory, rather than spraying a generic deck across a list.
Recent fractional CFO projects
From the UK to Colombia, we acted as a fractional CFO to high-growth companies around the globe
We've helped set up FP&A, build financial models, and prepare for fundraising and M&A.
We acted as fractional CFO to TBô, a Zurich-based tech-enabled DTC male underwear brand, building a bottom-up financial / operating model with cohort-level KPIs and positioning the company for its next venture round.
Simple pricing
No hidden costs, no complicated long-term contracts. We understand how important flexibility is for digital media startups.
Per month
- Accounting / FP&A tech stack implementation
- Monthly financial statements and reporting pack
- Quarterly board pack with detailed financial analysis (with variance analysis vs. budget, relevant KPI observations etc.)
- Investor-friendly output
Per month
- Everything in Core, plus
- Operating model (via an online platform like Runway or Excel-based)
- Ongoing model maintenance, refining projections, burn/runway management
- Customer cohorts modelling, churn and retention analysis
- LTV / CAC, unit economics analysis
- Cap table management
Per month
- Everything in Grow, plus
- M&A / fundraising support; review of business plan
- Pitch deck preparation
- Investor approach strategy / list building
- Due diligence support and deal negotiation
- Valuation as required and free access to Multiples Pro
Packages shown are illustrative, final pricing is tailored to client requirements.
Financial modelling for digital media startups
We work with digital media founders to build investor-ready, KPI-driven financial models.
We dive deep into your company and sector specifics, to build a custom-made financial model driven by operational KPIs, requiring a minimal learning curve and time spent on monthly updates.
Content amortisation
Content spend capitalised and amortised against expected lifetime revenue, with the policy made explicit. Ties the next greenlight decision back to real economics rather than gut feel.
Subscriber cohort model
Gross adds, churn, win-backs and ARPU progression modelled cohort by cohort. The view that separates a streaming business that compounds from one that buys subs on free trials.
Platform fee waterfall
Apple, Google, Steam and Meta cuts modelled as a separate line above net revenue. Keeps the cash flow honest about what actually lands in the company when policies shift.
Ad yield & eCPM
Programmatic and direct-sold revenue modelled by surface, geography and ad load. Shows when increasing ad density starts costing more in retention than it earns in yield.
Hit-driven revenue
Title or release-level P&L with hit-rate assumptions, marketing spend and tail revenue made explicit. Forces the conversation about portfolio risk rather than averaging the next launch into a smooth curve.
Creator payout split
Revenue share to creators, studios and rights holders modelled by contract type. The line that decides whether scaling content actually scales gross profit.
Recent fractional CFO digital media track record
Selected fractional CFO engagements and prior CFO experience.
Fractional CFO for all digital media niches
From streaming to learning platforms, we're a specialized fractional CFO to digital media companies.
Our fractional CFO experience spans across all digital media verticals.
Explore other sectors
We know tech inside & out.
We live and breath tech - true understanding of how startups operate is fundamental at what we do.
Recent digital media insights
Talk to us
Schedule a call to get a health check on your business and see how we could help.
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