Fractional CFO for streaming companies
Streaming P&Ls are dominated by content. Originals capitalise and amortise on schedules that have to match how subscribers consume them, licensed catalogue carries cost over its window, and a single policy change can move EBITDA materially.
The day-to-day work is content-led: amortisation curves that survive year-end, a cohort model linking churn and ARPU through to contribution margin after content, clean revenue and cost splits across SVOD, AVOD and FAST when the same title runs on all three, and a board pack built around commissioning and licensing decisions.
Flow provides fractional CFO, financial modelling and FP&A to streaming companies across SVOD, AVOD and FAST services, niche-vertical platforms, sports and live streaming, and creator and short-form video. Startup CFO support is delivered by people who have closed streaming books before.
KPIs to track for "streaming" startups
We're very 'KPI-driven' fractional CFOs, and we make sure to monitor the right metrics for your startup.
Paid subscribers
ARPU
Monthly churn
Content hours watched
Content cost per engaged hour
Gross margin after content
AVOD CPM / fill rate
Trial to paid conversion
Cohort retention
CAC payback
Financial modelling for "streaming" startups
As fractional CFOs, we build KPI-driven financial models that are insightful and easy to maintain.
Financial modelling is both art and science - models must be robust, but also understandable, and useful for both internal planning and VC fundraising purposes. Hire a fractional CFO who knows how to handle both sides of the equation.
Content amortisation curves
Originals and licensed catalogue amortised against actual viewing decay rather than a flat straight-line, with policy stress-tested for audit. Removes the largest source of period-on-period EBITDA volatility from the close.
Subscriber cohort to contribution
Trial, paid, churn and ARPU tracked cohort by cohort and linked through to contribution margin after content cost. Tells the board whether the slate is paying for itself or being subsidised by the next funding round.
SVOD, AVOD and FAST split
Revenue, CPMs, fill rate and content cost allocated cleanly across subscription, ad-supported and free ad-supported tiers, even when the same title runs on all three. Surfaces which window the title actually earned from.
Commissioning greenlight model
Per-title business case modelled against expected viewing, subscriber acquisition, retention contribution and licensing value over the window. Replaces a content slate built on conviction with one built on a defensible payback.
Churn and ARPU build
Monthly churn split between voluntary, involuntary and trial drop with ARPU modelled by tier, geography and bundling partner. Identifies where pricing has headroom and where the next price test will reverse on retention.
Content cost per engaged hour
Total content spend allocated to titles, then to engaged hours actually watched, by cohort and territory. Makes the unit cost of attention legible and exposes catalogue that nobody watched but everybody paid for.
Founders and investors we've worked with
We've supported winning builders across streaming and beyond.
TBô
We acted as fractional CFO to TBô, a Zurich-based tech-enabled DTC male underwear brand, building a bottom-up financial / operating model with cohort-level KPIs and positioning the company for its next venture round.
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Onlogist
We acted as fractional CFO to Onlogist, a Hamburg-based online marketplace for last-mile vehicle transfer, providing confidential valuation guidance and operating model support.
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Marcura
We acted as fractional CFO to Dubai-based Marcura, owner of maritime payroll and B2B payments platform MarTrust, advising on the strategic e-Wallet vendor selection and supporting product/finance integration.
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Hector
We acted as fractional CFO to Hector Aurumi, a Dubai-based specialist software house with AI/ML, IoT and data science expertise, providing confidential valuation guidance to the management team.
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Bonart
We've worked as fractional CFO with Bonart, a Zurich-based independent Swiss strategic advisory and execution platform for PE and investor fundraising, providing long-term confidential valuation guidance.
See moreRecent fractional CFO track record
See our fractional CFO and financial modelling experience across streaming and beyond.
Simple pricing
No hidden costs, no complicated long-term contracts. We understand how important flexibility is for streaming startups.
Per month
- Accounting / FP&A tech stack implementation
- Monthly financial statements and reporting pack
- Quarterly board pack with detailed financial analysis (with variance analysis vs. budget, relevant KPI observations etc.)
- Investor-friendly output
Per month
- Everything in Core, plus
- Operating model (via an online platform like Runway or Excel-based)
- Ongoing model maintenance, refining projections, burn/runway management
- Customer cohorts modelling, churn and retention analysis
- LTV / CAC, unit economics analysis
- Cap table management
Per month
- Everything in Grow, plus
- M&A / fundraising support; review of business plan
- Pitch deck preparation
- Investor approach strategy / list building
- Due diligence support and deal negotiation
- Valuation as required and free access to Multiples Pro
Packages shown are illustrative, final pricing is tailored to client requirements.
Explore our fractional CFO offering for similar verticals
We're a specialized fractional CFO to digital media companies.
Our fractional CFO experience spans across all digital media verticals.
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We know tech inside & out.
We provide fractional CFO services to companies operating across the entire tech.
More services
We help you scale by providing fractional CFO advice, through fundraising and a successful M&A exit.
VC fundraising for streaming companies
We help you prepare materials, reach out to investors in our extensive network, negotiate fair term sheets and structure the VC round.
Learn moreM&A for streaming companies
We advise winning tech companies on M&A exits, and over the years successfully executed numerous transactions with both financial and strategic buyers.
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Schedule a call to get a health check on your business and see how we could help.
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