Flow Partners advises Russmedia on the acquisition of Pure

Advising Russmedia on the acquisition of a casual online dating platform Pure.

Lisbon, Portugal / Berlin, Germany / Vienna, Austria — 13 Jun 2022

Flow Partners acted as a financial advisor to Russmedia, an Austrian progressive multi-niche media company, on the acquisition of Pure, a casual online dating platform for curious and adventure-seeking individuals.

Overview

Founded in 2013, Pure is a dating app for curious creatives to show up in their most playful version of themselves. Pure is a space to be open with your desires, honest with intentions and clear in your boundaries, making an app an ideal place for discreet dating, chat and intimate connections.

We have supported Russmedia, an Austrian progressive multi-niche media group, on the acquisition, providing full scope buy-side advice.

This transaction highlights our team stellar track record in the online dating space, having previously advised founders of Bumble, Badoo and investors behind Parship Elite Group.

About Pure

Pure is a dating app for curious creatives to show up in their most playful version of themselves. Pure platform creates a space to be open with desires, honest with intentions and clear in boundaries. Users can connect with like-minded beings to create and explore new thrilling experiences in a safe, supportive and shame-free space.

About Russmedia

Russmedia Equity Partners is an investor in and operator of online marketplaces, aggregators and SaaS solutions, looking back at over 20 years of experience in successfully investing in and operating digital companies. Russmedia is seeking long-term partnerships with management teams in order to empower sustainable businesses. The firm focuses on strategic acquisitions and supports entrepreneurs throughout the lifecycle of their business.

About Flow Partners

Flow Partners is a modern advisory firm providing independent corporate finance advice to companies and investors that shape the global digital ecosystem. Flow was founded in 2020 and operates globally with presence in London, Berlin, Warsaw and Miami.

For more information, please visit www.flowpartners.io

Enquiries

For all enquiries please contact the team at [email protected]

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