Fractional CFO for transportation & logistics software companies
Transportation and logistics software contracts mix subscription with per-shipment, per-load or per-vehicle pricing, brokerage take rate and sometimes embedded financing. Gross margin profiles vary sharply - pure software is high-margin, network and brokerage models are not - and presenting them as one business obscures both.
Working capital is often where surprises sit. When carrier or shipper payments flow through the platform, float, factoring and credit exposure show up materially and need explicit modelling. Take rate and volume durability are the metrics buyers lean on hardest.
Flow provides financial modelling, FP&A and fractional CFO advisory to transportation and logistics software companies across TMS and fleet management, freight brokerage and digital freight, warehouse and yard management, last-mile and parcel operations, and visibility and shipment tracking. We work as the outsourced startup CFO through growth, fundraising and sale processes.
KPIs to track for "transportation & logistics software" startups
We're very 'KPI-driven' fractional CFOs, and we make sure to monitor the right metrics for your startup.
Subscription ARR
Transaction revenue
Loads / shipments
Take rate
Net retention
Active customers
Gross margin
Customer concentration
Working capital cycle
CAC payback
Financial modelling for "transportation & logistics software" startups
As fractional CFOs, we build KPI-driven financial models that are insightful and easy to maintain.
Financial modelling is both art and science - models must be robust, but also understandable, and useful for both internal planning and VC fundraising purposes. Hire a fractional CFO who knows how to handle both sides of the equation.
Subscription vs transaction revenue
Subscription ARR, per-shipment and per-load fees, brokerage take rate and embedded financing separated so the recurring economics aren't blended with network and brokerage margin. Presenting them as one business obscures both.
Take rate & volume durability
Network take rate modelled net of carrier and shipper rebates, with volume durability measured at customer cohort level. Buyers lean hardest on these two metrics - they need to be defensible line by line.
Working capital, float & factoring
Carrier and shipper payment flows modelled explicitly with float, factoring exposure and credit reserves on the books. When payments flow through the platform, working capital surprises are the biggest source of off-plan finance events.
Network customer concentration
Revenue concentration by shipper and carrier with cohort retention modelled at the network-participant level, because a single large shipper can move the take rate quarter on quarter. Diligence reads concentration first in this category.
Gross margin by revenue stream
Pure-software, network and brokerage gross margins reported separately, because each has materially different unit economics and pulling them together hides which line is funding the others. Buyers value each stream at very different multiples.
Cap table & SAFE stack
Pre/post-money cap table with SAFE conversions, option pool top-ups and waterfall scenarios under typical logistics and freight investor terms. Strategic carriers and shippers often invest with commercial commitments that affect later economics.
Founders and investors we've worked with
We've supported winning builders across transportation & logistics software and beyond.
Marcura
We acted as fractional CFO to Dubai-based Marcura, owner of maritime payroll and B2B payments platform MarTrust, advising on the strategic e-Wallet vendor selection and supporting product/finance integration.
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Hector
We acted as fractional CFO to Hector Aurumi, a Dubai-based specialist software house with AI/ML, IoT and data science expertise, providing confidential valuation guidance to the management team.
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Testim
As a fractional CFO we performed a confidential valuation of Testim, a Tel Aviv-based AI-based software testing automation platform, supporting Elevator Fund's portfolio management.
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Panorays
As a fractional CFO we performed a confidential valuation of Panorays, a Tel Aviv-based software platform for third-party security management, supporting Elevator Fund's portfolio management.
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Percepto
As a fractional CFO we performed a confidential valuation of Percepto, a Tel Aviv-based autonomous drone monitoring platform for critical infrastructure and industrial sites, supporting Elevator Fund's portfolio management.
See moreRecent fractional CFO track record
See our fractional CFO and financial modelling experience across transportation & logistics software and beyond.
Simple pricing
No hidden costs, no complicated long-term contracts. We understand how important flexibility is for transportation & logistics software startups.
Per month
- Accounting / FP&A tech stack implementation
- Monthly financial statements and reporting pack
- Quarterly board pack with detailed financial analysis (with variance analysis vs. budget, relevant KPI observations etc.)
- Investor-friendly output
Per month
- Everything in Core, plus
- Operating model (via an online platform like Runway or Excel-based)
- Ongoing model maintenance, refining projections, burn/runway management
- Customer cohorts modelling, churn and retention analysis
- LTV / CAC, unit economics analysis
- Cap table management
Per month
- Everything in Grow, plus
- M&A / fundraising support; review of business plan
- Pitch deck preparation
- Investor approach strategy / list building
- Due diligence support and deal negotiation
- Valuation as required and free access to Multiples Pro
Packages shown are illustrative, final pricing is tailored to client requirements.
Explore our fractional CFO offering for similar verticals
We're a specialized fractional CFO to software companies.
Our fractional CFO experience spans across all software verticals.
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We know tech inside & out.
We provide fractional CFO services to companies operating across the entire tech.
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We help you scale by providing fractional CFO advice, through fundraising and a successful M&A exit.
VC fundraising for transportation & logistics software companies
We help you prepare materials, reach out to investors in our extensive network, negotiate fair term sheets and structure the VC round.
Learn moreM&A for transportation & logistics software companies
We advise winning tech companies on M&A exits, and over the years successfully executed numerous transactions with both financial and strategic buyers.
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