Fractional CFO for travel & hospitality software companies
Travel and hospitality software blends property or seat subscription with transaction and booking fees, channel-distribution economics and embedded payments. Seasonality is real and large, and customers expect deep integration with GDS, OTAs and processors - each with its own accounting footprint.
FP&A has to be seasonality-aware in a way most generalist models aren't. A normal Q1 dip reads as cyclicality, not weakness, with prior-year comparisons making the underlying trajectory visible. Where payments or booking volume flows through, reserves and working capital are modelled explicitly.
Flow provides financial modelling, FP&A and fractional CFO advisory to travel and hospitality software companies across hotel PMS and revenue management, restaurant management and reservations, travel agency and tour operator systems, channel managers and distribution technology, and guest experience and loyalty. We work as the outsourced startup CFO through growth, fundraising and sale processes.
KPIs to track for "travel & hospitality software" startups
We're very 'KPI-driven' fractional CFOs, and we make sure to monitor the right metrics for your startup.
Subscription ARR
Properties / venues
GBV
Payments / booking revenue
Net retention
ARPU per property
Seasonality index
Renewal rate
Gross margin
Logo concentration
Financial modelling for "travel & hospitality software" startups
As fractional CFOs, we build KPI-driven financial models that are insightful and easy to maintain.
Financial modelling is both art and science - models must be robust, but also understandable, and useful for both internal planning and VC fundraising purposes. Hire a fractional CFO who knows how to handle both sides of the equation.
Seasonality-aware FP&A
Monthly plan built with explicit seasonality curves and prior-year comparisons so a normal Q1 dip reads as cyclicality rather than weakness. Generalist models present seasonal businesses as if they're failing every off-peak quarter.
Property / venue ARR & GBV
Subscription ARR per property modelled alongside gross booking volume and ARPU per venue, with GBV cohorts feeding payments and booking revenue projections. ARR without GBV underneath misses most of the value the business creates.
Channel-distribution economics
GDS, OTA and direct-channel revenue modelled with channel-specific take rates, commissions and integration costs. Channel mix moves gross margin meaningfully and a blended view hides whether the business is growing the high-margin or low-margin channel.
Payments & booking flow reserves
Where payments or booking volume flows through the platform, reserves, chargebacks and working capital are modelled explicitly with cancellation and refund exposure sized. Float and refund risk are real and need explicit treatment rather than discovery.
Property-cohort retention
Net retention measured at property and venue level rather than parent group, with seasonality-adjusted churn definitions so an off-peak pause doesn't get flagged as logo loss. Logo concentration in this category makes cohort discipline essential.
Cap table & SAFE stack
Pre/post-money cap table with SAFE conversions, option pool top-ups and waterfall scenarios under typical travel and hospitality strategic investment terms. Hotel groups, OTAs and processors often invest with commercial clauses that affect future economics.
Founders and investors we've worked with
We've supported winning builders across travel & hospitality software and beyond.
Marcura
We acted as fractional CFO to Dubai-based Marcura, owner of maritime payroll and B2B payments platform MarTrust, advising on the strategic e-Wallet vendor selection and supporting product/finance integration.
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Hector
We acted as fractional CFO to Hector Aurumi, a Dubai-based specialist software house with AI/ML, IoT and data science expertise, providing confidential valuation guidance to the management team.
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Testim
As a fractional CFO we performed a confidential valuation of Testim, a Tel Aviv-based AI-based software testing automation platform, supporting Elevator Fund's portfolio management.
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Panorays
As a fractional CFO we performed a confidential valuation of Panorays, a Tel Aviv-based software platform for third-party security management, supporting Elevator Fund's portfolio management.
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Percepto
As a fractional CFO we performed a confidential valuation of Percepto, a Tel Aviv-based autonomous drone monitoring platform for critical infrastructure and industrial sites, supporting Elevator Fund's portfolio management.
See moreRecent fractional CFO track record
See our fractional CFO and financial modelling experience across travel & hospitality software and beyond.
Simple pricing
No hidden costs, no complicated long-term contracts. We understand how important flexibility is for travel & hospitality software startups.
Per month
- Accounting / FP&A tech stack implementation
- Monthly financial statements and reporting pack
- Quarterly board pack with detailed financial analysis (with variance analysis vs. budget, relevant KPI observations etc.)
- Investor-friendly output
Per month
- Everything in Core, plus
- Operating model (via an online platform like Runway or Excel-based)
- Ongoing model maintenance, refining projections, burn/runway management
- Customer cohorts modelling, churn and retention analysis
- LTV / CAC, unit economics analysis
- Cap table management
Per month
- Everything in Grow, plus
- M&A / fundraising support; review of business plan
- Pitch deck preparation
- Investor approach strategy / list building
- Due diligence support and deal negotiation
- Valuation as required and free access to Multiples Pro
Packages shown are illustrative, final pricing is tailored to client requirements.
Explore our fractional CFO offering for similar verticals
We're a specialized fractional CFO to software companies.
Our fractional CFO experience spans across all software verticals.
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We know tech inside & out.
We provide fractional CFO services to companies operating across the entire tech.
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We help you scale by providing fractional CFO advice, through fundraising and a successful M&A exit.
VC fundraising for travel & hospitality software companies
We help you prepare materials, reach out to investors in our extensive network, negotiate fair term sheets and structure the VC round.
Learn moreM&A for travel & hospitality software companies
We advise winning tech companies on M&A exits, and over the years successfully executed numerous transactions with both financial and strategic buyers.
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