Fractional CFO for network management companies
Network management software is deployed across distributed estates - branches, sites, devices - and contracts mix subscription with per-device or per-site pricing, hardware and managed services. Hardware components and on-premise deployments complicate revenue recognition and pull the gross margin profile away from a pure SaaS shape.
Software, hardware and services need their own gross margins so the recurring economics don't get diluted by low-margin hardware pass-through. Device and site footprint is tracked as the primary growth driver alongside ARR, and SD-WAN, SASE or other consumption components are surfaced separately.
Flow provides financial modelling, FP&A and fractional CFO advisory to network management software companies across SD-WAN and SASE, network monitoring and performance management, network configuration and automation, wireless and Wi-Fi management, and DDI and network services. We work as the outsourced startup CFO through growth, fundraising and sale processes.
KPIs to track for "network management" startups
We're very 'KPI-driven' fractional CFOs, and we make sure to monitor the right metrics for your startup.
ARR
Net retention
Devices / sites under management
Hardware revenue
Hardware gross margin
Software gross margin
Enterprise customer count
Renewal rate
Module attach
CAC payback
Financial modelling for "network management" startups
As fractional CFOs, we build KPI-driven financial models that are insightful and easy to maintain.
Financial modelling is both art and science - models must be robust, but also understandable, and useful for both internal planning and VC fundraising purposes. Hire a fractional CFO who knows how to handle both sides of the equation.
Software, hardware and services margins
Gross margins separated by revenue stream - recurring software, hardware pass-through, professional services, managed components - because low-margin hardware will quietly dilute the recurring economics if reported blended. Each stream is valued on its own multiple.
Device and site footprint model
Devices and sites under management modelled as the primary growth driver alongside ARR, with per-device and per-site ARPU tracked separately by deployment type. Footprint expansion inside existing customers is usually the largest expansion lever.
ARR and renewal cohorts
ARR built around the unit the product is priced on - device, site, port, user - with renewal rate and net retention modelled per cohort and per module. Multi-year contracts get explicit step-up and co-term treatment.
Consumption add-ons
SD-WAN, SASE and any usage-driven components surfaced separately from base subscription with their own growth and gross margin profile. Avoids consumption upside being hidden inside an aggregate ARR line that an acquirer will rebuild anyway.
Module attach and platform expansion
Module attach modelled against historical adoption patterns rather than aspirational cross-sell, with realistic timing and conversion per cohort. Surfaces the next module each enterprise account is positioned to add.
Cap table and SAFE stack
Pre/post-money cap table with SAFE conversions, option pool top-ups and waterfall scenarios under blended hardware-plus-software comparable multiples. Founders see dilution against the recurring-mix trajectory acquirers will underwrite to.
Founders and investors we've worked with
We've supported winning builders across network management and beyond.
Radtonics
We acted as fractional CFO and fundraising advisor to Radtonics, a Stockholm-based private LTE & 5G networks and edge cloud compute provider, preparing investor materials for an institutional growth round.
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Marcura
We acted as fractional CFO to Dubai-based Marcura, owner of maritime payroll and B2B payments platform MarTrust, advising on the strategic e-Wallet vendor selection and supporting product/finance integration.
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Hector
We acted as fractional CFO to Hector Aurumi, a Dubai-based specialist software house with AI/ML, IoT and data science expertise, providing confidential valuation guidance to the management team.
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Testim
As a fractional CFO we performed a confidential valuation of Testim, a Tel Aviv-based AI-based software testing automation platform, supporting Elevator Fund's portfolio management.
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Panorays
As a fractional CFO we performed a confidential valuation of Panorays, a Tel Aviv-based software platform for third-party security management, supporting Elevator Fund's portfolio management.
See moreRecent fractional CFO track record
See our fractional CFO and financial modelling experience across network management and beyond.
Simple pricing
No hidden costs, no complicated long-term contracts. We understand how important flexibility is for network management startups.
Per month
- Accounting / FP&A tech stack implementation
- Monthly financial statements and reporting pack
- Quarterly board pack with detailed financial analysis (with variance analysis vs. budget, relevant KPI observations etc.)
- Investor-friendly output
Per month
- Everything in Core, plus
- Operating model (via an online platform like Runway or Excel-based)
- Ongoing model maintenance, refining projections, burn/runway management
- Customer cohorts modelling, churn and retention analysis
- LTV / CAC, unit economics analysis
- Cap table management
Per month
- Everything in Grow, plus
- M&A / fundraising support; review of business plan
- Pitch deck preparation
- Investor approach strategy / list building
- Due diligence support and deal negotiation
- Valuation as required and free access to Multiples Pro
Packages shown are illustrative, final pricing is tailored to client requirements.
Explore our fractional CFO offering for similar verticals
We're a specialized fractional CFO to software companies.
Our fractional CFO experience spans across all software verticals.
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We know tech inside & out.
We provide fractional CFO services to companies operating across the entire tech.
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We help you scale by providing fractional CFO advice, through fundraising and a successful M&A exit.
VC fundraising for network management companies
We help you prepare materials, reach out to investors in our extensive network, negotiate fair term sheets and structure the VC round.
Learn moreM&A for network management companies
We advise winning tech companies on M&A exits, and over the years successfully executed numerous transactions with both financial and strategic buyers.
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