VC fundraising for SportsTech companies
SportsTech sits at the intersection of three capital pools - sports-specialist venture, media-tech and consumer generalists, and the active corporate venture arms of leagues, broadcasters and operators. Investment tracks the digitisation of fan engagement, sports data, OTT and the stack around betting, ticketing and venues, and rounds increasingly require league or federation traction as proof rather than potential.
Capital comes from sports-specialist venture funds, media-tech and consumer generalists with an existing SportsTech anchor, betting and gaming investors with overlapping theses, and the corporate venture arms of leagues, broadcasters and operators - including Endeavor Growth and the corporate investment activity connected to DAZN, Sportradar and Genius Sports, alongside the major league-holding groups. Flow has direct relationships across the specialists and these strategic CVCs, which is what makes the league and broadcaster conversation possible early in a process.
Flow has experience running VC fundraising processes for sports-tech companies across fan engagement and sports media, sports data and performance, betting and fantasy adjacencies, ticketing and venue technology, and officiating and broadcast technology. Our extensive investor network spans early-stage seed funds, growth-stage investors, and strategic and corporate VC arms.
"SportsTech" KPIs VC investors look at
The metrics venture investors benchmark before pricing a round - in diligence, at the IC table, on the term sheet.
Rights revenue
Sponsorship value
Fan DAU / MAU
Fan engagement rate
League / club contracts
OTT subscribers
Data and SaaS ARR
Gross margin
Net revenue retention
Content / rights cost ratio
SportsTech valuations in May 2026
Public SportsTech comps trade at 1.1x EV/Revenue. Median revenue multiple across SportsTech VC rounds was 16x in the last 12 months.
1.1x
Median EV/Revenue as of May 2026 for public SportsTech companies
6.0x
Garmin is the highest valued public SportsTech company based on EV/Revenue (excluding outliers)
3.6x
Median EV/Revenue across SportsTech M&A deals in the last 12 months
16x
Median EV/Revenue across SportsTech VC rounds in the last 12 months
Key recent SportsTech VC rounds
$785M Undisclosed stage raised by Playlist was the largest SportsTech VC round completed in the last six months.
See all SportsTech VC rounds| Logo | HQ | Description | Investors | |||||
|---|---|---|---|---|---|---|---|---|
Jan-26 | Playlist |  | Playlist is a comprehensive platform integrating Mindbody, Booker, and ClassPass to equip fitness, wellness, and lifestyle businesses with AI-enhanced SaaS tools for discovery and booking. | Affinity PartnersL Catterton+2 | $785M | $7.5B | Undisclosed stage | |
Apr-26 | Esports Virtual Arenas |  | Esports Virtual Arenas supplies VR hardware, proprietary games, and software for virtual esports venues. The French company at https://www.eva.gg/fr/ offers booking systems and support enabling arcades to host immersive multiplayer sports like virtual soccer and boxing. | RAISE | $41M | - | Undisclosed stage | |
Jan-26 | OTTO SPORT AI | | OTTO SPORT AI is an AI-powered operating system for youth sports organizations, optimizing scheduling, performance tracking, and group management. | Mamba GrowthRally Ventures | $17M | - | Seed | |
Jan-26 | TeamFeePay |  | TeamFeePay supplies software for football club administration, including fee payments and operational management. | Clarendon Fund ManagersTechstart Ventures+1 | $12M | - | Undisclosed stage | |
Jan-26 | Diamond Kinetics | | Diamond Kinetics is a Pittsburgh-headquartered developer of baseball and softball analytics sensors founded in 2012. Its PitchTracker and SwingTracker devices capture bat speed, spin rate, and mechanics data via smartphone apps for youth to professional players. | Elysian Park Ventures | $12M | - | Undisclosed stage | |
Dec-25 | Hero's Journey |  | Hero's Journey is a Kazakhstan-based gamified fitness studio that develops mobile applications for scheduling wellness sessions and tracking personal health metrics. The studio delivers immersive training programs including high-intensity interval training, yoga flows, and strength conditioning classes tailored to individual fitness levels. Operating studios in Almaty and Astana, it integrates gamification elements like leaderboards and achievement badges to motivate users. Hero's Journey partners with local gyms and wellness centers across Central Asia to expand its reach through branded app integrations. | - | $6.7M | - | Seed | |
Feb-26 | SportIQ |  | SportIQ is a Finland-based sports tracking and analytics platform offering real-time player, team, and equipment monitoring. It integrates data collection, video services, and broadcast solutions for performance analysis at sportiq.fi. | KB PartnersKoppenberg Management+1 | $6.2M | - | Series A | |
Jan-26 | Arkero | | Arkero is an AI-native operations platform designed for professional sports organizations such as MLS, NWSL, and English Football League teams, integrating with ticketing, CRM, and communication tools for workflow automation and insights. | Adrian HanauerAlexis Ohanian+4 | $6.0M | - | Pre-seed | |
Jan-26 | Roy | | Roy is a San Francisco-based fan engagement platform enabling athletes to crowdsource team selections and streamline fund management. Launched for direct fan-athlete interactions, it processes payments via Stripe integration and supports roster voting on mobile apps. The service targets semi-pro and college sports teams, facilitating sponsorship deals and merchandise sales through customizable dashboards. | - | $5.2M | - | Undisclosed stage | |
Jan-26 | Hapana |  | Hapana is a Sydney-based provider of fitness studio management software used by multi-location brands across 10 countries. Its platform manages bookings, payments, and member engagement for 1 million users at chains like BFT, UFC Gym, Gold’s Gym, and KX Pilates. Founded in 2015, Hapana processes 50 million check-ins annually with tools for class scheduling and CRM. | Microequities Asset MgmtOIF Ventures | $5.0M | - | Undisclosed stage | |
Mar-26 | SponsorCX | | SponsorCX is a sponsorship management platform for sports, entertainment, and events sectors. It handles sales pipelines, fulfillment workflows, and inventory tracking to optimize revenue streams. The tool provides CRM features, contract automation, and reporting dashboards tailored for rights holders. Denver-headquartered SponsorCX serves leagues, venues, and agencies with integrations to payment gateways and marketing tools. | - | $4.1M | - | Undisclosed stage | |
Apr-26 | GameRun | | GameRun is an AI-powered sports-performance platform that processes video footage into biomechanical and tactical insights. Athletes and coaches use it as an AI coach for progress tracking, technique analysis, personalized feedback, and drills. | - | $4.0M | - | Seed | |
Dec-25 | The Body Coach | | The Body Coach is a fitness mobile application delivering training programs and workout plans. | ITV AdVentures Invest | $4.0M | - | Undisclosed stage | |
Apr-26 | MOAIS |  | MOAIS is a South Korea-based developer of on-device AI software for smartphones that analyzes golf swings through video pose estimation, segmentation, classification, object detection, and image processing. The platform identifies swing flaws and delivers personalized lesson recommendations directly on mobile devices. Optimized for real-time performance without cloud dependency, it targets golfers seeking immediate feedback to improve technique. MOAIS serves users across Android and iOS platforms with lightweight models trained on extensive golf video datasets. | Bokwang InvestmentDaekyo Investment+2 | $3.6M | - | Series B | |
Apr-26 | SportVot |  | SportVot is an Indian sports technology company enabling grassroots digitization. Its cloud-based studio supports live broadcasting of matches, while the multi-sport OTT platform aids talent scouting. Targeted at amateur leagues and local events, it provides accessible streaming and discovery tools. | Anicut CapitalCapital-A+5 | $3.5M | - | Undisclosed stage |
VC investors active in SportsTech
Techstars is the most active VC investor across SportsTech, having invested in 17 startups in the last three years.
See all SportsTech VCs| Logo | HQ | Description | Key portfolio | |||
|---|---|---|---|---|---|---|
Techstars | | Techstars is a Boulder-headquartered global network founded in 2006 that operates over 50 accelerators annually across 15 countries. It invests $120,000 in exchange for 6 percent equity in 500 startups yearly, spanning AI, sustainability, and healthcare. The firm manages a venture fund deploying capital into alumni companies and runs corporate partnerships with brands like Amazon and Barclays for innovation pilots. Techstars portfolio exceeds 3,500 companies valued over $15 billion collectively. | MyARCGymmrappScoutz+2 | 17 | Pre-seed | |
Alumni Ventures | | Alumni Ventures is a Manchester, New Hampshire-headquartered venture capital firm managing diversified portfolios for 10,000 accredited investors. Operations run 50 funds targeting seed through Series B stages in AI, biotech, and climate tech. Sourcing draws from 1,000 university alumni networks with co-investments alongside Sequoia and a16z across 1,400 portfolio firms. | PressBoxJumpSportsVisio+2 | 10 | Seed | |
Antler |  | Antler is a Singapore-headquartered global venture capital firm founded in 2017 that invests in early-stage tech companies. It operates day-zero programs in 27 cities, backing 1,000+ startups with $100 million deployed annually across AI, fintech, and sustainability. Portfolio includes unicorns like Hold One and Tiqets, with a network of 3,000 mentors and 700+ investors for follow-ons. | SweatpalsKimaLeetify+2 | 6 | Pre-seed | |
Will Ventures | | Will Ventures is a Boulder-headquartered early-stage venture capital firm that invests in technologies at the intersection of sports, consumer products, and enterprise software. Founded in 2020, it backs seed and Series A startups leveraging sports market dynamics for scalable innovations in areas like performance analytics, fan engagement, and athletic wearables. The firm has committed capital to companies such as WHOOP for fitness tracking and Kitman Labs for athlete health management. Will Ventures maintains a portfolio emphasizing data platforms and hardware that extend beyond athletics into health tech and e-commerce. | JumpFanstakeGemini Sports Analytics+2 | 6 | Seed | |
Y Combinator | | Y Combinator is a San Francisco-headquartered startup accelerator that funds and mentors early-stage technology companies across sectors like software, biotechnology, and fintech. Since its inception in 2005, it has propelled alumni including Airbnb, Dropbox, and Stripe through intensive three-month programs featuring Demo Days and investor networks. | PlayvisionarketaHYBRD+2 | 4 | Pre-seed | |
Inflection Point Ventures | | Inflection Point Ventures is a Delhi-based angel investment network connecting over 3,300 CXOs, high-net-worth individuals, and family offices with early-to-mid-stage startups across India. Since its founding in 2018, the platform has facilitated investments in more than 150 companies spanning sectors like fintech, healthtech, SaaS, and consumer brands. It offers startups capital starting from INR 50 lakh per investor alongside mentorship, market access, and due diligence led by industry experts. The network democratizes angel investing through a INR 25,000 annual membership fee and transparent processes, maintaining a portfolio with unicorn representation and exits via acquisitions. | Tida SportsNG EarsafeMachaxi+2 | 4 | Seed | |
Relay Ventures |  | Relay Ventures is a Toronto-headquartered venture capital firm that invests in mobile technology startups across seed to growth stages. The firm targets companies in mobile commerce, enterprise applications, communications, social networking, location services, media, entertainment, and wireless software for platforms like BlackBerry. With offices in San Francisco and Calgary, it supports the mobile ecosystem through investments in software, services, and hardware. Founded in 2007, Relay Ventures manages multiple funds and has backed portfolio companies including Layer, MessageMe, and Unotelly, focusing on North American and global mobile innovators. | PressBoxALT Sports DataMave+1 | 4 | Seed | |
KB Partners | | KB Partners is a suburban Chicago-based venture capital firm targeting early-stage investments at the intersection of sports and technology. Investing from its Myriad Opportunity Funds I and II, the firm partners with entrepreneurs to build enterprises in athletic performance, fan engagement, and sports analytics sectors. | SportIQnVenueRypplzz+1 | 4 | Seed | |
Seven Seven Six | | Seven Seven Six is an early-stage venture capital firm investing in technology companies at the intersection of consumer internet, gaming, and creator economy. Headquartered in Miami, the firm offers founders access to workshops, investor networks, and operational resources alongside capital deployments. Seven Seven Six backs startups from pre-seed through Series A, with a portfolio spanning AR/VR experiences and social platforms. | JumpPlaybackScorePlay+2 | 4 | Series A | |
Courtside Ventures | | Courtside Ventures is a venture capital firm based in New York that invests in early-stage companies at the convergence of sports, media, and technology. The fund backs startups such as Oura Health for wearables, The Athletic for sports journalism, and FloSports for live streaming events. With a portfolio exceeding 50 investments since its inception in 2016, Courtside leverages connections from former executives at ESPN, NBA, and Madison Square Garden Sports. The firm targets seed and Series A rounds, providing operational guidance on content distribution, fan engagement, and monetization strategies through its sports industry advisory board. | JumpFanstakeEternal+2 | 4 | Seed |
Founders and investors we've worked with
We've supported winning builders across SportsTech and beyond.
Legendary Play
We acted as exclusive fundraising advisor to Legendary Play, a Berlin-based esports mobile gaming studio, on its growth round co-led by MTG and BITKRAFT Ventures.
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Orka
We advised Elysian Fields on its investment into Orka, a Reykjavik-based portfolio of online consumer lending platforms, supporting deal structuring and growth-capital deployment in the Icelandic fintech market.
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GoTrendier
We advised GoTrendier, the leading second-hand fashion marketplace in LatAm (Mexico and Colombia), on its $14m Series B fundraise led by IDB.
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Ziik
We acted as fundraising advisor to Ziik, a Copenhagen-based all-in-one social intranet and internal communication SaaS platform, on its growth funding round.
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Sentryc
We led the capital raising process for Sentryc, a Berlin-based AI-driven brand protection and IP software provider, on its growth round led by Seventure Partners.
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