M&A advisory for pet care companies
Pet care has been one of the most active M&A categories in consumer products. General Mills, Mars, Nestlé Purina, Post and Colgate-Palmolive run continuous pipelines, and PE platforms have rolled up specialty pet across food, treats, supplements and accessories. Buyers underwrite on replenishment economics, cohort retention and distribution beyond the founding channel.
The strategic pool is Mars Petcare, Nestlé Purina, General Mills (Blue Buffalo), Johnson & Johnson and Spectrum Brands, alongside Colgate-Palmolive (Hill's) and the major pet specialty retailers, plus mid-market sponsors active in pet food and supplements. Diligence reads subscription cohort retention before anything else. Flow has direct access to the corp dev teams across this set.
Flow team has relevant sector experience and has worked with pet care companies across food and treats, supplements and health, accessories and gear, and services and tech-enabled offerings.
"Pet care" KPIs M&A buyers look at
Key metrics strategics and PE buyers look at when analayzing pet care M&A targets
Revenue
Subscription share of revenue
Subscription churn
Repeat purchase rate
Gross margin
Contribution margin
AOV
Wholesale share
CAC
LTV / CAC
Days inventory outstanding
Pet care valuations in May 2026
Public pet care comps trade at 1.2x EV/Revenue. Median revenue multiple across pet care M&A deals was 0.9x in the last 12 months.
1.2x
Median EV/Revenue as of May 2026 for public pet care companies
4.3x
Zoetis is the highest valued public pet care company based on EV/Revenue (excluding outliers)
0.9x
Median EV/Revenue across pet care M&A deals in the last 12 months
9.5x
Median EV/Revenue across pet care VC rounds in the last 12 months
Key recent pet care M&A deals
$600M acquisition of Ollie by Agrolimen was the largest pet care M&A transaction completed in the last year.
See all pet care M&A deals| Logo | HQ | Description | Buyer | ||||
|---|---|---|---|---|---|---|---|
Feb-26 | Ollie |  | Ollie is a New York-based subscription service delivering freshly prepared, human-grade dog food customized to individual nutritional profiles. Portion-controlled meals arrive pre-packaged at doorsteps nationwide, excluding fillers and by-products. | Agrolimen | $600M | 0.2x | |
Dec-25 | Petz |  | Petz is Brazil's leading pet retailer with over 230 stores across 22 states and an e-commerce platform generating 2 billion reais in annual revenue. São Paulo-headquartered since 2002, it sells foods, accessories, and pharmaceuticals from brands like Royal Canin and Hill's, while operating 14 Vet Love clinics. The company expanded via acquisitions like Petz Supermercados in 2014 and holds 15% market share in a sector exceeding 40 billion reais. | Grupo Petz Cobasi | $530M | 0.9x | |
Jun-25 | MPM |  | MPM is a United Kingdom-based producer of natural ingredient pet foods since 2002. The company manufactures complete dry kibble and wet foods for dogs and cats using British-sourced meats and vegetables. Recipes exclude artificial preservatives and fillers. MPM distributes through independent pet retailers across the UK from its Somerset facility. | Partners Group | $508M | - | |
Jun-25 | AllAccem | | AllAccem is an Auburn-based veterinary pharmaceutical company producing dental sealants and antimicrobial products for companion animals. Its portfolio includes Cuto Guard gel, SANOS enzymatic chews, and Otic Guard ear cleansers distributed through clinics in the U.S. and Canada. Founded in 2009 in Alabama, the firm focuses on biofilm disruption technologies for periodontal disease prevention in dogs and cats. | Vimian Group | $99M | 11x | |
Jul-25 | Mad Paws |  | Mad Paws is a Sydney-based online marketplace connecting pet owners with local sitters, dog walkers, and boarding services throughout Australia. Founded to offer affordable alternatives to traditional kennels, it verifies caregivers and provides insurance coverage. | Rover | $62M | 3.6x | |
Mar-26 | Bob Martin & Co. |  | Bob Martin & Co. manufactures pet healthcare products from South Africa. | RCL Foods | $43M | - | |
Dec-25 | ZU |  | ZU is a Portuguese brand offering comprehensive pet products and services for dogs and cats, including food, toys, hygiene items, and accessories. | Musti Group | $14M | 0.5x | |
Jul-25 | Pet Chemist | | Pet Chemist is an Australia-based online pharmacy for veterinary supplies, delivering medications, flea treatments, and supplements across the country. Established in 2011 in Melbourne, it ships orders within 24 hours from its Sydney warehouse, serving over 50,000 customers annually. The site offers vet-recommended products from Virbac and Zoetis, with free delivery on orders over AUD 49. Pet Chemist holds accreditation from the Australian Veterinary Association. | VetPartners | $13M | - | |
Jul-25 | Nexan |  | Nexan is a New Zealand manufacturer of animal health products for livestock including vaccines, drenches, and nutritional supplements. Christchurch-based, it produces pour-on treatments and boluses for sheep, cattle, and deer farmers in Australasia. | PGG Wrightson | $12M | - | |
Jun-25 | Better Pets |  | - | Ultrack Systems | $10M | - | |
Aug-25 | Petlux |  | Petlux is a Netherlands-based supplier of innovative pet products across Europe. Headquartered in Waalwijk, the company distributes self-cleaning litter boxes like Litter-Robot, automatic feeders, and hamster wheels to chains such as Pets at Home and Fressnapf. Starting online in 2005, it now serves 15 countries with patented designs. | Pet Service Holding | $3.0M | - | |
May-26 | Nutrire Indústria de Alimentos | | Nutrire Indústria de Alimentos is a pet food producer. Nutrire Indústria de Alimentos formulates products for dogs and cats at different life stages under brands such as Monello, Birbo, and Select by Monello, along with snacks like Monello Bites that combine proteins, fats, vitamins, minerals, and plant-based fibers. | Unicharm | - | - | |
Apr-26 | Solcopet |  | Solcopet sells basic pet care products such as shampoo and toothpaste. | Peopet | - | - | |
Mar-26 | Tierliebhaber |  | Tierliebhaber supplies snacks, additives, bundles, chews, and accessories for pets. | Alphapet Ventures | - | - | |
Mar-26 | Cpro Food |  | CPro Food is a Belgian family-owned pet food brand. It produces super-premium dry kibble, wet food, and treats for dogs and cats using meat- or fish-rich, grain-free formulas with local sourcing. | Alphapet Ventures | - | - |
Most active buyers of pet care companies
The Nutriment Company, Paw Prosper and Pet Resort Hospitality Group are the most active acquirers of pet care companies in the last three years.
See all pet care acquirers| Logo | HQ | Description | Key acquisitions | ||
|---|---|---|---|---|---|
The Nutriment Company |  | The Nutriment Company is a UK producer of raw, natural pet foods using human-grade ingredients without preservatives or fillers. Based in Devon since 2011, it manufactures complete meals and treats for dogs and cats in BARF-compliant recipes. Distributed through pet stores and vets across the UK and Europe, Nutriment supplies single-protein options like raw chicken and beef. The company adheres to strict HACCP standards and sources meat from local farms. | Zoo FactoryThe Dog’s ButcherPet Treats Wholesale+2 | 5 | |
Paw Prosper | | Paw Prosper is a digital platform connecting pet owners with wellness services including telemedicine, nutrition planning, and preventive care reminders. Operating primarily in the United States, it partners with veterinarians and nutritionists to address issues like obesity and dental health through subscription-based virtual consultations and personalized supplement recommendations. | Blue-9 Pet ProductsSleepypodWalkin' Pet by HandicappedPets.com+2 | 4 | |
Pet Resort Hospitality Group | | - | Meadowlake Pet ResortOlde Towne Pet ResortPaws ‘n’ Rec+1 | 4 | |
Inspired Pet Nutrition | | Inspired Pet Nutrition is a UK-based manufacturer of premium dry dog and cat foods, producing brands like Fish4Dogs and Playful Puppy. Operating from factories in Yorkshire, the company formulates grain-free recipes with natural ingredients, earning awards like Great Taste and Product of the Year. It supplies pet retailers nationwide and exports to Europe. | Ultra Premium DirectSopralButcher's Pet Care | 3 | |
Alphapet Ventures | | Alphapet Ventures is a German online retailer of premium pet food operating through hundeland.de and petspremium.de platforms. Formerly ePetWorld and Pets Premium, it rebranded in 2016 to expand selections of dry kibble, wet food, and treats for dogs and cats across Europe. | TierliebhaberCpro FoodJR Pet Products | 3 | |
General Mills | | General Mills is a global packaged-food company that produces snacks, cereal, convenient meals, dough, baking mixes and ingredients, pet food, and superpremium ice cream. Its largest brands are Nature Valley, Cheerios, Old El Paso, Pillsbury, Betty Crocker, Blue Buffalo, and Haagen-Dazs. In fiscal 2025, 81% of its revenue was derived from the United States, although the company also operates in Canada, Europe, Australia, Asia, and Latin America. Although most of General Mills' products are sold through retail stores to consumers, the company also sells products to the foodservice channel and the commercial baking industry. | Whitebridge Pet Brands (North American cat and pet treating business)Edgard & CooperFera Pet Organics+1 | 3 | |
PureBites | | - | Primal Pet FoodsEighteen BelowBar W Foods | 2 | |
Rover | | Rover is a Seattle-headquartered network connecting pet owners with sitters and walkers for dogs across the U.S. and Canada. Services include drop-in visits, overnight boarding, and group daycare with real-time GPS updates and vet access. Rover verifies caregivers through background checks and insurance coverage up to 1 million dollars. Launched in 2011, it operates in 100 countries with millions of bookings annually. | Mad PawsGudogCat in a Flat | 2 | |
Agrolimen |  | - | OllieDogfy Diet | 2 | |
Harbour Group | | Harbour Group is a St. Louis-headquartered private investment firm that acquires and operates manufacturing and distribution businesses across diverse sectors. It owns companies producing specialty LED lighting, automotive aftermarket parts, abrasives, plastic processing machinery, and kitchen hardware. Established in 1976, the group manages over 40 operating entities generating combined sales in multiple industries, with a focus on operational improvements and add-on acquisitions to drive growth in North American markets. | Groomer’s ChoiceSenprocoAmerico Chemical Products | 2 |
Founders and investors we've worked with
We've supported winning builders across pet care and beyond.
MAILINGWORK
We acted as exclusive sell-side advisor to MAILINGWORK, a Chemnitz-based email marketing software platform, on its sale to French digital marketing leader Positive Group.
See more
TestSolutions
We acted as exclusive financial advisor to Swiss PE firm Patrimonium on its majority stake acquisition of TestSolutions, a Frankfurt-based software testing and IT services provider.
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Rebellion Pay
We acted as exclusive sell-side advisor to Rebellion Pay, Spain's leading Gen Z neobanking platform, on its sale to Turkish consumer fintech unicorn Papara.
See more
HAPPYCAR
We acted as exclusive sell-side advisor to HAPPYCAR, a Hamburg-based pan-European rental car comparison and booking platform, on its sale to Dutch online price comparison player EasyTerra.
See more
Resillion
We provided buy-side advice to a dominant TIC industry player on the carve-out and acquisition of Resillion (fka Eurofins Digital Testing), a Hasselt-based digital testing, cybersecurity and forensics provider.
See moreRecent M&A advisory track record
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