M&A advisory for home decor companies
Home decor M&A is split between strategic platforms - Williams-Sonoma, RH, Wayfair, the large home retail and manufacturing groups in Europe - and PE-backed roll-ups across furniture, textiles and tabletop. Buyers underwrite on contribution margin after freight and returns, repeat behaviour and the credibility of wholesale and design-trade alongside DTC.
The strategic buyer pool is Williams-Sonoma, Wayfair, RH, IKEA (Inter IKEA-adjacent vehicles) and La-Z-Boy, alongside the European home retail groups and mid-market PE platforms rolling up furniture, lighting, textiles and tabletop. Diligence reads contribution after freight and returns before invoice gross margin. Flow has direct access to the corp dev teams across this set.
Flow team has relevant sector experience and has worked with home decor companies across furniture, lighting, textiles and rugs, tabletop and kitchen, bedding and bath, and decorative accessories.
"Home decor" KPIs M&A buyers look at
Key metrics strategics and PE buyers look at when analayzing home decor M&A targets
Revenue
AOV
Gross margin
Contribution margin after freight
Returns & damages rate
Outbound freight as % of revenue
Repeat purchase rate
Days inventory outstanding
Wholesale & design-trade share
Advertising as % of revenue
Home decor valuations in May 2026
Public home decor comps trade at 0.8x EV/Revenue. Median revenue multiple across home decor M&A deals was 0.8x in the last 12 months.
0.8x
Median EV/Revenue as of May 2026 for public home decor companies
2.8x
Somnigroup is the highest valued public home decor company based on EV/Revenue (excluding outliers)
0.8x
Median EV/Revenue across home decor M&A deals in the last 12 months
33x
Median EV/Revenue across home decor VC rounds in the last 12 months
Key recent home decor M&A deals
$3.6B acquisition of American Woodmark by MasterBrand Cabinets was the largest home decor M&A transaction completed in the last year.
See all home decor M&A deals| Logo | HQ | Description | Buyer | ||||
|---|---|---|---|---|---|---|---|
Aug-25 | American Woodmark |  | American Woodmark Corp manufactures and distributes cabinets and vanities for the remodeling and new home construction markets. It offers several products that fall into product lines including kitchen cabinetry, bath cabinetry, office cabinetry, home organization, and hardware. The products are sold under the brand names American Woodmark, Timberlake, Shenandoah Cabinetry, and Waypoint Living Spaces among others. | MasterBrand Cabinets | $3.6B | 2.1x | |
Apr-26 | Leggett & Platt | | Leggett & Platt Inc designs and produces engineered components and products found in homes and automobiles. It operates its business through three segments namely Bedding Products, Specialized Products, and Furniture, Flooring, and Textile Products. It generates the majority of its revenue from Bedding Products. Serving a broad suite of customers around the world, Leggett & Platt's products include bedding components, automotive seat support, and lumbar systems, specialty bedding foam and private label finished mattresses, components for home furniture, and work furniture, flooring underlayment, adjustable beds, and various other products. | Somnigroup | $2.5B | 0.7x | |
Jun-25 | Novas |  | Novas is an Australian manufacturer and distributor of architectural door hardware along with kitchen and bathroom products. Its catalog features basins, tapware, showers, and bath outlets designed for residential and commercial installations. | Allegion | $65M | - | |
Jul-25 | Mohd |  | Mohd is a Milan-based retailer specializing in high-end Italian furniture, lighting, and design objects from brands like B&B Italia, Flos, and Kartell. The company operates showrooms in Italy and online sales across Europe, curating modern architecture and interior products for luxury homes and offices. | Dexelance | $52M | - | |
Dec-25 | G | Gainline Recline Intermediate | | Gainline Recline Intermediate is a U.K.-based manufacturer specializing in upholstered furniture for residential and contract markets. | MW USA Manufacturing | $32M | - |
Mar-26 | Freedom Pools | | Freedom Pools is a manufacturer of fiberglass swimming pools including family, lap, plunge, and swim spa models, plus spas and custom concrete pools with equipment and add-ons. | Latham Group | $17M | 0.8x | |
Sep-25 | Colder's | | Colder's is a Milwaukee-based retailer offering mattresses, appliances, furniture, and home decor items. Operating multiple showrooms in Wisconsin, it provides brands like Sealy mattresses, Whirlpool appliances, and Ashley Furniture alongside in-house design consultations. The company delivers and installs products across the Midwest region. | Boston FAM | $8.8M | - | |
Dec-25 | Samuel Lawrence Furniture | | Samuel Lawrence Furniture is a High Point-based manufacturer of residential furniture including bedroom sets, dining collections, youth room pieces, and home office items. It emphasizes solid wood and veneer construction with features like dovetail drawers and full-extension guides for lasting functionality. | Magnussen Home Furnishings | $4.8M | - | |
Dec-25 | Pulaski Furniture | | Pulaski Furniture is a furniture manufacturer and retailer offering bedroom sets, dining tables, display cabinets, curios, and sofas. Virginia-based, it distributes through major retailers across North America. | Magnussen Home Furnishings | $4.8M | - | |
Dec-25 | Fired Earth |  | Fired Earth is a UK retailer of premium tiles, paints, wallpapers, and home decor products, sourcing authentic ceramics, natural stones, and handmade rugs for interior design. | Topps Tiles | $4.0M | 0.2x | |
Feb-26 | H | Hally Pacific |  | Hally Pacific is a manufacturer of wooden furniture encompassing designer and office pieces. | Suraj Estate Developers | $3.3M | - |
Feb-26 | Schoolhouse Electric & Supply Co. | | Schoolhouse Electric & Supply Co. is a Portland-headquartered manufacturer and retailer of lighting fixtures, hardware, and home furnishings inspired by early 20th-century American design. Established in 2003, it produces over 1,000 SKUs including pendant lights, wall sconces, and bathroom vanities using solid brass and mouth-blown glass. The company operates showrooms in Portland, Los Angeles, and New York, shipping worldwide through its e-commerce site. Schoolhouse collaborates with architects on custom installations for residential and commercial projects, emphasizing durable, vintage-style products. | Hudson Valley Lighting Group | $2.2M | - | |
Sep-25 | Colonial Mills | | Colonial Mills is a manufacturer of braided rugs, runners, and woven area rugs based in Foster, Rhode Island. The company produces indoor-outdoor rugs using polypropylene and nylon yarns in various textures and patterns for residential and commercial spaces. It distributes through retailers nationwide and offers custom weaving capabilities for hospitality and marine applications. | Rhody Rug | $400K | - | |
Apr-26 | Whitefurze | | Whitefurze manufactures plastic consumer products used in food storage, gardening, general storage, and housewares. | RD Capital Partners | - | - | |
Apr-26 | Five Star Flooring | | Five Star Flooring is a provider of interior and exterior flooring sales and services with an inventory-light model. | Five Star Franchising | - | - |
Most active buyers of home decor companies
Hudson Valley Lighting Group, Magnussen Home Furnishings and MasterBrand Cabinets are the most active acquirers of home decor companies in the last three years.
See all home decor acquirers| Logo | HQ | Description | Key acquisitions | ||
|---|---|---|---|---|---|
Hudson Valley Lighting Group | | Hudson Valley Lighting Group is a Poestenkill, New York-based manufacturer of high-end residential lighting fixtures, reproducing vintage designs in brass, crystal, and glass for interior decoration. The company produces chandeliers, pendants, sconces, and table lamps under brands like Hudson Valley Lighting and Troy Lighting, distributed through showrooms in the U.S. and Europe. Acquired by Hunter Douglas in 2011 and later Progress Lighting, it crafts period-authentic pieces for luxury homes and hospitality venues. | Schoolhouse Electric & Supply Co.SONNEMAN | 2 | |
Magnussen Home Furnishings |  | Magnussen Home Furnishings is a Canadian manufacturer designing bedroom, dining, and occasional furniture collections distributed globally. | Pulaski FurnitureSamuel Lawrence Furniture | 2 | |
MasterBrand Cabinets | | MasterBrand Cabinets is the largest manufacturer of residential cabinetry in North America with headquarters in Findlay, Ohio. The company produces kitchen and bath cabinets under brands including KraftMaid, Merillat, Aristokraft, and Omega, serving major retailers and builders across the United States and Canada. MasterBrand Cabinets fabricates framed and frameless cabinetry in various styles, materials like hardwood and plywood, and finishes from painted to stained, showcased annually at the Kitchen & Bath Industry Show. | American WoodmarkSupreme Cabinetry Brands | 2 | |
NOD |  | NOD is a Stockholm-headquartered design group encompassing String Furniture shelving systems, Photowall custom wallpapers, and Cooee Design lighting. The portfolio spans modular furniture for homes and offices, printed art on demand, and Scandinavian-style lamps distributed via retailers like Nordic Nest. NOD exhibits at Stockholm Furniture Fair annually. | PrintworksKasthallGrythyttan Stålmöbler | 2 | |
Whoppah | | Whoppah is an Amsterdam-headquartered marketplace founded in 2017 for curated secondhand luxury furniture, sculptures, and paintings by designers like Charles Eames, Artifort, and Philippe Starck. Experts select items from vintage dealers and artists, promoting sustainable reuse with sales to consumers and B2B buyers across Europe. | ShowroommodellenDESIGN MARKET | 2 | |
Springs Window Fashions | | - | PowerShadesSunburst Shutters & Window FashionsMariak | 2 | |
Creative Brands | | Creative Brands is a UK-based supplier of indoor home decor, seasonal gifts, and decorative accessories distributed through major retailers. The company offers product lines including artificial flowers, candles, vases, and festive ornaments sourced from Asia. Creative Brands serves supermarkets like Tesco and Asda, providing private-label items and branded collections. With warehouses in the Midlands, it handles design, import, and logistics for over 5,000 SKUs annually. | CR GibsonP. Graham DunnGift Wrap | 2 | |
Groupe SEB |  | SEB SA is engaged in designing, manufacturing, and marketing cookware and small household appliances including pressure cookers, irons, steam generators, kettles, waffle makers, deep fryers, toasters, and food processors, among others. The products are marketed under various brands such as Tefal, Seb, Rowenta, Moulinex, Krups, Lagostina, All-Clad, WMF, Emsa, Supor, etc. The group's activities are organized into two activities: Consumer business, which derives maximum revenue, and Professional business. Geographically, the group generates maximum revenue from Western Europe, followed by China, North America, South America, and other countries in Europe, the Middle East, Africa (EMEA), and Asia. | La Brigade de BuyerForge AdourSofilac | 2 | |
Premier Forest Products | | Premier Forest Products is one of the largest independent timber merchants in the United Kingdom with 22 branches across England. The Thorne-headquartered company distributes softwood carcassing timber, CLS framing, planed timber, mouldings, plywood, MDF, and hardwood boards to construction professionals, joiners, and roofing contractors. It stocks EGGER branded wood panels and offers next-day delivery from most locations, serving the building and manufacturing sectors nationwide. | BitusDecorpanelNational Timber Systems+1 | 2 | |
Indo Count Industries | | Indo Count Industries Ltd is an India-based company principally engaged in the manufacturing and sale of textile products. The company manufactures and exports bed sheets, bed linen, utility bedding, pillowcases, fashion bedding, institutional bedding, comforters, quilts, decorative pillows, etc. Its products are marketed through brands like Pure Earth, Boutique Living, Atlas, Simply Put, Linen Closet, The Pure Collection, and Heirlooms of India. The company operates in a single segment and derives a majority of its revenue by exporting its products to countries like the United States of America, UAE, the United Kingdom, and others. | Modern Home TextilesWamsuttaFluvitex USA | 2 |
Founders and investors we've worked with
We've supported winning builders across home decor and beyond.
MAILINGWORK
We acted as exclusive sell-side advisor to MAILINGWORK, a Chemnitz-based email marketing software platform, on its sale to French digital marketing leader Positive Group.
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TestSolutions
We acted as exclusive financial advisor to Swiss PE firm Patrimonium on its majority stake acquisition of TestSolutions, a Frankfurt-based software testing and IT services provider.
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Rebellion Pay
We acted as exclusive sell-side advisor to Rebellion Pay, Spain's leading Gen Z neobanking platform, on its sale to Turkish consumer fintech unicorn Papara.
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HAPPYCAR
We acted as exclusive sell-side advisor to HAPPYCAR, a Hamburg-based pan-European rental car comparison and booking platform, on its sale to Dutch online price comparison player EasyTerra.
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Resillion
We provided buy-side advice to a dominant TIC industry player on the carve-out and acquisition of Resillion (fka Eurofins Digital Testing), a Hasselt-based digital testing, cybersecurity and forensics provider.
See moreRecent M&A advisory track record
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