Fractional CFO for online lending companies

Online lending is loan-loss accounting before it is anything else. The provision under CECL or IFRS 9, the staging of loans by performance and the assumptions behind expected credit loss models drive the income statement and balance sheet at the same time. Origination fee recognition, securitisation accounting, warehouse covenants and the distinction between balance-sheet, marketplace and forward-flow models each carry their own treatment.

The CFO role is built around the data tape. Loan book reporting by vintage, cohort loss curves against provision, capital structure across equity, warehouse and forward flow, and unit economics from origination through fully amortised loan all have to live in a single lender-grade dataset. Warehouse covenants need continuous monitoring, ECL assumptions have to be documented, and management reporting has to feed the tape that lenders, rating agencies and acquirers will rely on.

Flow provides financial modelling, FP&A and startup CFO advisory to online lending companies across consumer instalment lenders, SMB lenders, point-of-sale finance providers, revenue-based finance platforms and specialty credit operators.

Marcura
Bonart
Lemonade
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Hector
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Seagull Maritime
Moburst
Testim
Panorays
Percepto
Brew
Selina
BiomX
BetterQA
Dataprana
Radtonics
Voereir
Marcura
Bonart
Lemonade
TBô
Onlogist
Hector
Cannadorf
Cannabis Innovation Center
Seagull Maritime
Moburst
Testim
Panorays
Percepto
Brew
Selina
BiomX
BetterQA
Dataprana
Radtonics
Voereir
Marcura
Bonart
Lemonade
TBô
Onlogist
Hector
Cannadorf
Cannabis Innovation Center
Seagull Maritime
Moburst
Testim
Panorays
Percepto
Brew
Selina
BiomX
BetterQA
Dataprana
Radtonics
Voereir

KPIs to track for "online lending" startups

We're very 'KPI-driven' fractional CFOs, and we make sure to monitor the right metrics for your startup.

Originations

Loan book outstanding

Yield (gross)

Charge-off rate

Loss-adjusted yield

Cost of funds

Provision / ECL

Approval rate

Vintage loss curve

Warehouse utilisation

Financial modelling for "online lending" startups

As fractional CFOs, we build KPI-driven financial models that are insightful and easy to maintain.

Financial modelling is both art and science - models must be robust, but also understandable, and useful for both internal planning and VC fundraising purposes. Hire a fractional CFO who knows how to handle both sides of the equation.

Vintage loss curves

Charge-offs and roll rates by origination vintage projected to maturity, with stress overlays for cohorts originated under loosening credit. The metric that flags credit deterioration months before it shows in the P&L.

CECL or IFRS 9 provisioning

Expected credit loss model under stage 1/2/3 staging, with macro overlays, qualitative adjustments and back-tested probability of default. Documented to the standard external auditors and warehouse lenders will both accept.

Loss-adjusted yield and unit economics

Gross yield by product against funding cost, charge-offs, servicing cost and acquisition cost to arrive at loss-adjusted contribution per loan. The number that decides whether a vertical earns its capital.

Capital structure waterfall

Equity, warehouse, ABS and forward-flow funding stacked by cost and covenant, with advance rates and concentration limits enforced. Tells the board how much origination capacity exists before the next capital action is needed.

Warehouse covenant monitoring

Borrowing base, eligibility criteria, performance triggers and minimum equity requirements tracked daily against actual book performance. Surfaces covenant pressure before it becomes a draw-stop or amortisation event.

Loan data tape and origination model

Lender-grade loan tape with originations, balances, payments, delinquencies and charge-offs at the loan level, feeding cohort analysis and the rate sheet that ties pricing to credit performance. The dataset every warehouse, ABS issuer and acquirer will diligence against.

Recent fractional CFO track record

See our fractional CFO and financial modelling experience across online lending and beyond.

Simple pricing

No hidden costs, no complicated long-term contracts. We understand how important flexibility is for online lending startups.

Core£4,000

Per month

  • Accounting / FP&A tech stack implementation
  • Monthly financial statements and reporting pack
  • Quarterly board pack with detailed financial analysis (with variance analysis vs. budget, relevant KPI observations etc.)
  • Investor-friendly output
Grow£8,000

Per month

  • Everything in Core, plus
  • Operating model (via an online platform like Runway or Excel-based)
  • Ongoing model maintenance, refining projections, burn/runway management
  • Customer cohorts modelling, churn and retention analysis
  • LTV / CAC, unit economics analysis
  • Cap table management
Pro£12,000

Per month

  • Everything in Grow, plus
  • M&A / fundraising support; review of business plan
  • Pitch deck preparation
  • Investor approach strategy / list building
  • Due diligence support and deal negotiation
  • Valuation as required and free access to Multiples Pro

Packages shown are illustrative, final pricing is tailored to client requirements.

Explore our fractional CFO offering for similar verticals

We're a specialized fractional CFO to fintech companies.

Our fractional CFO experience spans across all fintech verticals.

SoftwareAI & MLConsumer internetDigital mediaE-commerce & marketplacesConsumer productsMobilityDigital healthIndustrial technologyDigital infrastructureIT services

More services

We help you scale by providing fractional CFO advice, through fundraising and a successful M&A exit.

VC fundraising for online lending companies

We help you prepare materials, reach out to investors in our extensive network, negotiate fair term sheets and structure the VC round.

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M&A for online lending companies

We advise winning tech companies on M&A exits, and over the years successfully executed numerous transactions with both financial and strategic buyers.

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