- Fractional CFO
- Fintech
- Blockchain, crypto & web3
Fractional CFO for Blockchain, crypto & web3 companies
Crypto operators run two parallel ledgers - on-chain and off-chain - and the finance function has to make them reconcile under audit. Token treasuries, custody balances, staking rewards, gas costs and fiat accounts all have to land in a single set of books that holds up under fair-value reporting for digital assets and the realised-versus-unrealised gain treatment across volatile prices.
The fractional CFO work sits in the middle layer between block-explorer data and IFRS or US GAAP financials. We build the chart of accounts so customer assets are visibly separated from corporate treasury, reconstruct revenue net of validator and gas costs, and run the proof-of-reserves cadence, wallet attribution and SOC 1 readiness against the same dataset.
Flow provides financial modelling, FP&A and fractional CFO advisory to blockchain, crypto and Web3 companies across exchanges and brokerages, custodians, staking and validator operators, token issuers and protocol infrastructure providers.




























































KPIs to track for "Blockchain, crypto & web3" startups
We're very 'KPI-driven' fractional CFOs, and we make sure to monitor the right metrics for your startup.
Trading volume
Net revenue
Take rate / spread
Custody AUC
Active wallets
Staked assets / TVL
Validator / staking yield
Treasury exposure
On-chain fees paid
Realised vs unrealised PnL
Financial modelling for "Blockchain, crypto & web3" startups
As fractional CFOs, we build KPI-driven financial models that are insightful and easy to maintain.
Financial modelling is both art and science - models must be robust, but also understandable, and useful for both internal planning and VC fundraising purposes. Hire a fractional CFO who knows how to handle both sides of the equation.
Trading and take-rate revenue build
Volume modelled by asset, venue and order type, with maker/taker spreads, rebates and gas pass-through stripped out to a defensible net take rate. Surfaces how much of headline revenue is rate-cycle dependent versus structural.
Staking and validator yield
Forecast staking rewards, validator commission and slashing risk by chain, against operating costs of running the infrastructure. Separates principal yield earned for customers from the company's share of protocol economics.
Custody AUC and treasury exposure
Assets under custody segmented by token, customer and storage venue, with corporate treasury holdings tracked separately at fair value. Drives the proof-of-reserves output and isolates how P&L moves with token price versus operating performance.
Realised vs unrealised PnL bridge
Roll-forward of digital asset holdings by lot, splitting mark-to-market movements from realised gains on disposal under FASB ASU 2023-08 or IFRS fair-value treatment. Lets the board read trading performance without token volatility distorting it.
Regulatory and reserve capital
Capital required against MiCA, NYDFS BitLicense or local VASP regimes, plus operational reserves for hacks, fork events and customer claims. Tied to the runway model so capital actions are planned before regulators force them.
On-chain to GAAP reconciliation
Block-explorer transaction data normalised into journal entries with wallet attribution, gas costs and stablecoin movements mapped to the chart of accounts. The dataset auditors, SOC 1 reviewers and acquirers all read from the same source.
Founders and investors we've worked with
We've supported winning builders across Blockchain, crypto & web3 and beyond.

Marcura
We acted as fractional CFO to Dubai-based Marcura, owner of maritime payroll and B2B payments platform MarTrust, advising on the strategic e-Wallet vendor selection and supporting product/finance integration.
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Bonart
We've worked as fractional CFO with Bonart, a Zurich-based independent Swiss strategic advisory and execution platform for PE and investor fundraising, providing long-term confidential valuation guidance.
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Lemonade
As a fractional CFO we performed a confidential valuation of Lemonade, the publicly listed full-stack insurer powered by AI and behavioral economics, supporting Elevator Fund's portfolio management.
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TBô
We acted as fractional CFO to TBô, a Zurich-based tech-enabled DTC male underwear brand, building a bottom-up financial / operating model with cohort-level KPIs and positioning the company for its next venture round.
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Onlogist
We acted as fractional CFO to Onlogist, a Hamburg-based online marketplace for last-mile vehicle transfer, providing confidential valuation guidance and operating model support.
See moreRecent fractional CFO track record
See our fractional CFO and financial modelling experience across Blockchain, crypto & web3 and beyond.
Simple pricing
No hidden costs, no complicated long-term contracts. We understand how important flexibility is for Blockchain, crypto & web3 startups.
Per month
- Accounting / FP&A tech stack implementation
- Monthly financial statements and reporting pack
- Quarterly board pack with detailed financial analysis (with variance analysis vs. budget, relevant KPI observations etc.)
- Investor-friendly output
Per month
- Everything in Core, plus
- Operating model (via an online platform like Runway or Excel-based)
- Ongoing model maintenance, refining projections, burn/runway management
- Customer cohorts modelling, churn and retention analysis
- LTV / CAC, unit economics analysis
- Cap table management
Per month
- Everything in Grow, plus
- M&A / fundraising support; review of business plan
- Pitch deck preparation
- Investor approach strategy / list building
- Due diligence support and deal negotiation
- Valuation as required and free access to Multiples Pro
Packages shown are illustrative, final pricing is tailored to client requirements.
Explore our fractional CFO offering for similar verticals
We're a specialized fractional CFO to fintech companies.
Our fractional CFO experience spans across all fintech verticals.
Explore other sectors
We know tech inside & out.
We provide fractional CFO services to companies operating across the entire tech.
More services
We help you scale by providing fractional CFO advice, through fundraising and a successful M&A exit.
VC fundraising for Blockchain, crypto & web3 companies
We help you prepare materials, reach out to investors in our extensive network, negotiate fair term sheets and structure the VC round.
Learn moreM&A for Blockchain, crypto & web3 companies
We advise winning tech companies on M&A exits, and over the years successfully executed numerous transactions with both financial and strategic buyers.
Learn moreTalk to us
Schedule a call to get a health check on your business and see how we could help.
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