Fractional CFO for Blockchain, crypto & web3 companies

Crypto operators run two parallel ledgers - on-chain and off-chain - and the finance function has to make them reconcile under audit. Token treasuries, custody balances, staking rewards, gas costs and fiat accounts all have to land in a single set of books that holds up under fair-value reporting for digital assets and the realised-versus-unrealised gain treatment across volatile prices.

The fractional CFO work sits in the middle layer between block-explorer data and IFRS or US GAAP financials. We build the chart of accounts so customer assets are visibly separated from corporate treasury, reconstruct revenue net of validator and gas costs, and run the proof-of-reserves cadence, wallet attribution and SOC 1 readiness against the same dataset.

Flow provides financial modelling, FP&A and fractional CFO advisory to blockchain, crypto and Web3 companies across exchanges and brokerages, custodians, staking and validator operators, token issuers and protocol infrastructure providers.

Marcura
Bonart
Lemonade
TBô
Onlogist
Hector
Cannadorf
Cannabis Innovation Center
Seagull Maritime
Moburst
Testim
Panorays
Percepto
Brew
Selina
BiomX
BetterQA
Dataprana
Radtonics
Voereir
Marcura
Bonart
Lemonade
TBô
Onlogist
Hector
Cannadorf
Cannabis Innovation Center
Seagull Maritime
Moburst
Testim
Panorays
Percepto
Brew
Selina
BiomX
BetterQA
Dataprana
Radtonics
Voereir
Marcura
Bonart
Lemonade
TBô
Onlogist
Hector
Cannadorf
Cannabis Innovation Center
Seagull Maritime
Moburst
Testim
Panorays
Percepto
Brew
Selina
BiomX
BetterQA
Dataprana
Radtonics
Voereir

KPIs to track for "Blockchain, crypto & web3" startups

We're very 'KPI-driven' fractional CFOs, and we make sure to monitor the right metrics for your startup.

Trading volume

Net revenue

Take rate / spread

Custody AUC

Active wallets

Staked assets / TVL

Validator / staking yield

Treasury exposure

On-chain fees paid

Realised vs unrealised PnL

Financial modelling for "Blockchain, crypto & web3" startups

As fractional CFOs, we build KPI-driven financial models that are insightful and easy to maintain.

Financial modelling is both art and science - models must be robust, but also understandable, and useful for both internal planning and VC fundraising purposes. Hire a fractional CFO who knows how to handle both sides of the equation.

Trading and take-rate revenue build

Volume modelled by asset, venue and order type, with maker/taker spreads, rebates and gas pass-through stripped out to a defensible net take rate. Surfaces how much of headline revenue is rate-cycle dependent versus structural.

Staking and validator yield

Forecast staking rewards, validator commission and slashing risk by chain, against operating costs of running the infrastructure. Separates principal yield earned for customers from the company's share of protocol economics.

Custody AUC and treasury exposure

Assets under custody segmented by token, customer and storage venue, with corporate treasury holdings tracked separately at fair value. Drives the proof-of-reserves output and isolates how P&L moves with token price versus operating performance.

Realised vs unrealised PnL bridge

Roll-forward of digital asset holdings by lot, splitting mark-to-market movements from realised gains on disposal under FASB ASU 2023-08 or IFRS fair-value treatment. Lets the board read trading performance without token volatility distorting it.

Regulatory and reserve capital

Capital required against MiCA, NYDFS BitLicense or local VASP regimes, plus operational reserves for hacks, fork events and customer claims. Tied to the runway model so capital actions are planned before regulators force them.

On-chain to GAAP reconciliation

Block-explorer transaction data normalised into journal entries with wallet attribution, gas costs and stablecoin movements mapped to the chart of accounts. The dataset auditors, SOC 1 reviewers and acquirers all read from the same source.

Recent fractional CFO track record

See our fractional CFO and financial modelling experience across Blockchain, crypto & web3 and beyond.

Simple pricing

No hidden costs, no complicated long-term contracts. We understand how important flexibility is for Blockchain, crypto & web3 startups.

Core£4,000

Per month

  • Accounting / FP&A tech stack implementation
  • Monthly financial statements and reporting pack
  • Quarterly board pack with detailed financial analysis (with variance analysis vs. budget, relevant KPI observations etc.)
  • Investor-friendly output
Grow£8,000

Per month

  • Everything in Core, plus
  • Operating model (via an online platform like Runway or Excel-based)
  • Ongoing model maintenance, refining projections, burn/runway management
  • Customer cohorts modelling, churn and retention analysis
  • LTV / CAC, unit economics analysis
  • Cap table management
Pro£12,000

Per month

  • Everything in Grow, plus
  • M&A / fundraising support; review of business plan
  • Pitch deck preparation
  • Investor approach strategy / list building
  • Due diligence support and deal negotiation
  • Valuation as required and free access to Multiples Pro

Packages shown are illustrative, final pricing is tailored to client requirements.

Explore our fractional CFO offering for similar verticals

We're a specialized fractional CFO to fintech companies.

Our fractional CFO experience spans across all fintech verticals.

SoftwareAI & MLConsumer internetDigital mediaE-commerce & marketplacesConsumer productsMobilityDigital healthIndustrial technologyDigital infrastructureIT services

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