VC fundraising for marketing automation software companies
Marketing automation and sales tech VC has rotated heavily toward AI-native go-to-market tools. Capital concentrates in operators with credible AI product differentiation rather than feature-level overlays, and rounds close fast for genuine AI-native businesses and slowly or not at all for incumbents shipping AI on top.
Active investors are AI-fluent seed and growth funds, martech and sales-tech-specialist software investors, and corporate venture arms attached to the major CRM and marketing cloud platforms - Salesforce Ventures and HubSpot Ventures both invest in adjacent go-to-market software. Flow has direct relationships across the AI-fluent funds, martech specialists and the CRM and marketing cloud CVCs that back the category.
Flow has experience running VC fundraising processes for marketing automation and sales tech companies across marketing automation and CRM, sales engagement and conversation intelligence, customer data platforms, email and lifecycle marketing, and AI-driven go-to-market tools. Our extensive investor network spans early-stage seed funds, growth-stage investors, and strategic and corporate VC arms.
"Marketing automation software" KPIs VC investors look at
The metrics venture investors benchmark before pricing a round - in diligence, at the IC table, on the term sheet.
ARR
Net retention
Customer count
Consumption revenue
AI credits / overages
ARPU
CAC payback
Gross margin
Logo retention
Self-serve vs sales mix
Marketing automation software valuations in May 2026
Public marketing automation software comps trade at 2.0x EV/Revenue. Median revenue multiple across marketing automation software VC rounds was 16x in the last 12 months.
2.0x
Median EV/Revenue as of May 2026 for public marketing automation software companies
3.7x
Salesforce is the highest valued public marketing automation software company based on EV/Revenue (excluding outliers)
4.0x
Median EV/Revenue across marketing automation software M&A deals in the last 12 months
16x
Median EV/Revenue across marketing automation software VC rounds in the last 12 months
Key recent marketing automation software VC rounds
$150M Series D raised by Hightouch was the largest marketing automation software VC round completed in the last six months.
See all marketing automation software VC rounds| Logo | HQ | Description | Investors | |||||
|---|---|---|---|---|---|---|---|---|
Apr-26 | Hightouch |  | Hightouch is a San Francisco-based reverse ETL platform that activates customer data from warehouses like Snowflake and BigQuery into tools such as Salesforce, HubSpot, and Google Ads. The service enables audience segmentation, data modeling, and automated syncing without duplication to power personalized marketing campaigns. | Amplify PartnersBain Capital Ventures+5 | $150M | $2.8B | Series D | |
Dec-25 | MoEngage | | MoEngage is a San Francisco-headquartered provider of cloud-based customer engagement platforms for mobile apps and websites. The platform enables personalized campaigns via email, push notifications, SMS, and in-app messaging with behavioral analytics. Founded in 2014 with roots in Bangalore, MoEngage supports omnichannel orchestration for brands in retail, e-commerce, and fintech sectors across India, Southeast Asia, and the United States. | B CapitalChrysCapital+3 | $57M | $850M | Series F | |
May-26 | Monaco | | Monaco is a unified sales platform combining account databases, intent tracking, outbound sequencing, pipeline management, and interaction capture for demand generation. | BenchmarkFounders Fund+1 | $50M | - | Series B | |
Apr-26 | Actively AI | | Actively AI is a Singapore-headquartered platform delivering AI agents for outbound sales prospecting. Actively automates LinkedIn messaging, email sequencing, and meeting booking with intent data from 500 million contacts, boosting pipeline for enterprise revenue teams at companies like HubSpot partners. | Alkeon CapitalBain Capital Ventures+3 | $45M | - | Series B | |
Apr-26 | Bluefish Labs | | Bluefish Labs is a Tel Aviv-headquartered platform that deploys generative AI agents for personalized brand marketing across social media. The company automates content creation, audience targeting, and performance analytics to scale campaigns on platforms like Instagram and TikTok. Bluefish enables brands to generate videos, images, and copy tailored to consumer preferences, driving engagement through conversational AI interactions. Launched in 2023, it serves consumer goods and fashion companies seeking direct-to-consumer growth. | Amex VenturesBloomberg Beta+7 | $43M | - | Series B | |
Feb-26 | Letter AI | | Letter AI is a generative AI platform for revenue teams offering deal coaching, content generation, and buyer deal rooms. It analyzes sales calls with Gong integration for real-time feedback and crafts personalized emails. New York-headquartered since 2023, Letter AI supports SDRs at SaaS firms like ZoomInfo with co-pilot features during demos. | Battery VenturesFormus Capital+4 | $40M | - | Series B | |
Dec-25 | Fluency | | Fluency is a New York-headquartered enterprise platform for robotic process automation in digital advertising. It automates campaign management tasks across Google Ads, Meta, and programmatic exchanges for agencies handling multi-million-dollar media budgets. Clients include in-house marketing teams at large organizations and specialized digital firms overseeing thousands of accounts. Launched to streamline bid optimization, reporting, and compliance, Fluency processes billions in ad spend annually and integrates with data warehouses like Snowflake for performance analytics. | Integrity Growth Partners | $40M | - | Series A | |
Apr-26 | Attention | | Attention is a San Francisco-based developer of AI agents that automate sales call processing and insights generation. The platform transcribes conversations, generates follow-up emails, updates Salesforce records, and flags churn risks for revenue teams. Deployed by sales organizations in technology and SaaS sectors, Attention integrates with CRM systems to deliver real-time coaching scorecards and performance reports. | - | $38M | - | Undisclosed stage | |
Dec-25 | Gradial | | Gradial is a Copenhagen-headquartered software platform automating marketing and sales operations including pipeline management, ABM campaigns, and revenue forecasting. Integrated with Salesforce and HubSpot, it enables real-time collaboration for B2B teams in Europe. Founded in 2022, the tool accelerates deal cycles by 30 percent through AI-powered insights and workflow orchestration. | MadronaPruVen Capital+1 | $35M | $350M | Series B | |
Jan-26 | TitanX | | TitanX is a sales intelligence platform using phone intent scoring to predict prospect responsiveness and prioritize sales outreach. | Updata Partners | $27M | - | Series A | |
Jan-26 | Boosterz |  | Boosterz is a Seoul-based marketing consultancy supporting the 5Ps—product, price, place, promotion, people—from planning and launch through growth stages. Available at https://www.boosterz.co.kr/, it provides strategic guidance for brand expansion. | Hana VenturesLakebridge Equity Partners+2 | $26M | - | Undisclosed stage | |
Mar-26 | Treeline | | Treeline is a San Francisco-headquartered AI platform that equips sales teams with autonomous agents for revenue generation. These agents perform prospecting, craft personalized outreach via email and LinkedIn, and book qualified meetings directly into calendars. Treeline uses proprietary foundation models trained on millions of B2B sales interactions to mimic top performers. Founded in 2023, the platform connects with Salesforce, HubSpot, and Gmail to automate outbound workflows end-to-end. Treeline targets mid-market and enterprise B2B organizations scaling go-to-market functions. | Andreessen Horowitz | $25M | - | Series A | |
Feb-26 | Monaco | | Monaco is a unified sales platform combining account databases, intent tracking, outbound sequencing, pipeline management, and interaction capture for demand generation. | Alt CapitalFounders Fund+7 | $25M | - | Series A | |
May-26 | Conductor | | Conductor is a New York-headquartered organic marketing platform powering SEO and content strategies for global brands. The Searchlight platform analyzes customer search intent across purchase phases to inform content creation, traffic growth, and ROI measurement. Custom dashboards track trends and guide workflows for marketers. Clients include Citibank, FedEx, Birchbox, JustFab, iProspect, and Acronym. Independent since spinning out from WeWork in December 2019, the company processes billions of search queries monthly. | MatrixSpark Capital+1 | $22M | - | Series A | |
May-26 | Roadrunner | | Roadrunner builds an AI-native quote-to-cash platform that assists sales teams in structuring, pricing, and closing complex deals. | Founders Fund | $22M | - | Series A |
VC investors active in marketing automation software
Y Combinator is the most active VC investor across marketing automation software, having invested in 108 startups in the last three years.
See all marketing automation software VCs| Logo | HQ | Description | Key portfolio | |||
|---|---|---|---|---|---|---|
Y Combinator | | Y Combinator is a San Francisco-headquartered startup accelerator that funds and mentors early-stage technology companies across sectors like software, biotechnology, and fintech. Since its inception in 2005, it has propelled alumni including Airbnb, Dropbox, and Stripe through intensive three-month programs featuring Demo Days and investor networks. | LeadbayConductorHightouch+2 | 108 | Pre-seed | |
Antler |  | Antler is a Singapore-headquartered global venture capital firm founded in 2017 that invests in early-stage tech companies. It operates day-zero programs in 27 cities, backing 1,000+ startups with $100 million deployed annually across AI, fintech, and sustainability. Portfolio includes unicorns like Hold One and Tiqets, with a network of 3,000 mentors and 700+ investors for follow-ons. | HomieDriftPinpoint+2 | 49 | Pre-seed | |
Techstars | | Techstars is a Boulder-headquartered global network founded in 2006 that operates over 50 accelerators annually across 15 countries. It invests $120,000 in exchange for 6 percent equity in 500 startups yearly, spanning AI, sustainability, and healthcare. The firm manages a venture fund deploying capital into alumni companies and runs corporate partnerships with brands like Amazon and Barclays for innovation pilots. Techstars portfolio exceeds 3,500 companies valued over $15 billion collectively. | Jeeva AISylloTipsIntelital+2 | 43 | Pre-seed | |
Alumni Ventures | | Alumni Ventures is a Manchester, New Hampshire-headquartered venture capital firm managing diversified portfolios for 10,000 accredited investors. Operations run 50 funds targeting seed through Series B stages in AI, biotech, and climate tech. Sourcing draws from 1,000 university alumni networks with co-investments alongside Sequoia and a16z across 1,400 portfolio firms. | LeadbayWINN.AISprouts+2 | 17 | Series A | |
Right Side Capital Management | | Right Side Capital Management is a quantitative pre-VC investment firm targeting capital-efficient tech startups. Operating from the US, it focuses on seed rounds under $500K in sectors like SaaS and fintech. Since 2012, the firm has built diversified portfolios using data-driven processes. Managing directors, experienced founders from the 1990s tech era, provide operational support structured like a startup funding others. | Solisa AIAveriGratis Intelligence+2 | 17 | Pre-seed | |
General Catalyst | | General Catalyst invests in early-stage to growth companies across healthcare, fintech, enterprise software, and consumer sectors from offices in Cambridge, San Francisco, and New York. The firm manages over $25 billion in assets, backing unicorns like Airbnb, Stripe, and Canva. It supports applied AI initiatives through dedicated funds and provides operational expertise via its Resilience platform. | PvX PartnersRoxBolna+2 | 12 | Seed | |
Rebel Fund | | Rebel Fund is a seed-stage venture capital firm leveraging Y Combinator alumni networks and machine learning algorithms to identify promising startups. San Francisco-based, it invests $125,000 in 75 companies annually across software, biotech, and consumer tech sectors. The fund's proprietary model analyzes founder traits, market traction, and historical YC data for deal selection. Backed by over 100 YC founders, Rebel Fund provides capital plus mentorship through demo days and portfolio events. | UplaneAutumn AIVentura AI+2 | 11 | Seed | |
Index Ventures | | Index Ventures is a London-headquartered venture capital firm investing in early-stage technology companies across Europe and the United States. The firm manages over $10 billion in assets, backing companies like Robinhood, Datadog, and Cohere in sectors such as fintech, SaaS, and AI. Founded in 1996, Index Ventures has offices in San Francisco, New York, and Geneva, achieving exits through IPOs and acquisitions including Dropbox and Revolut. It focuses on seed to Series B rounds, supporting portfolio firms with operational expertise. | BesideAdsGency AISiro+2 | 11 | Seed | |
Bain Capital Ventures | | Bain Capital Ventures is an early-stage venture capital firm managing over $10 billion. The Boston-headquartered fund, active for over 20 years, has backed more than 400 companies including Attentive, Bloomreach, Clari, Docusign, Flywire, LinkedIn, Moveworks, Redis, Rubrik, and ShipBob, leveraging Bain Capital's industry network. | HightouchActively AINyne.ai+2 | 10 | Seed | |
Stage 2 Capital | | Stage 2 Capital is a San Francisco-based venture capital fund targeting early-stage B2B software companies with go-to-market challenges. Backed by sales leaders from Salesforce, Google, and HubSpot, the firm invests $1-3 million checks to accelerate revenue growth through hands-on advisory. It focuses on sectors like sales automation, customer success tools, and vertical SaaS for industries including healthcare and fintech. | Letter AITieAuxia+2 | 10 | Series A |
Founders and investors we've worked with
We've supported winning builders across marketing automation software and beyond.
Ziik
We acted as fundraising advisor to Ziik, a Copenhagen-based all-in-one social intranet and internal communication SaaS platform, on its growth funding round.
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Sentryc
We led the capital raising process for Sentryc, a Berlin-based AI-driven brand protection and IP software provider, on its growth round led by Seventure Partners.
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Picus Security
We advised PE firm Turkven on its $24m Series B investment into Picus Security, an Istanbul-based breach and attack simulation (BAS) cybersecurity platform.
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sevDesk
We advised New York-based crossover investor Arena Holdings on its €50m growth investment into sevDesk, a leading German cloud-native accounting platform for SMEs and freelancers.
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Orka
We advised Elysian Fields on its investment into Orka, a Reykjavik-based portfolio of online consumer lending platforms, supporting deal structuring and growth-capital deployment in the Icelandic fintech market.
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