M&A advisory for EventsTech companies
EventsTech M&A has been shaped by the post-COVID live recovery and a continued wave of consolidation. Global ticketing platforms, venue and promoter groups and the larger event-software suites have been acquiring point solutions across ticketing, attendee management and onsite technology. PE has rolled up promoters, venues and category-specific ticketing operators where take rate and recurring-versus-event-driven revenue clear the underwriting bar.
The buyer universe is anchored by Live Nation and Ticketmaster, Vivid Seats, SeatGeek and Endeavor across ticketing, secondary and live entertainment, alongside the larger event-software suites, venue and promoter consolidators, and PE sponsors including KKR, Apollo, Blackstone and Providence Equity backing live, ticketing and venue roll-ups. Flow has direct relationships across these strategics and sponsors, which is what makes the live-industry conversations actually happen rather than stalling at the gatekeeper.
Flow team has relevant sector experience and has worked with events-tech companies across primary ticketing, secondary marketplaces, event management and attendee software, venue and onsite technology, and live entertainment platforms.
"EventsTech" KPIs M&A buyers look at
Key metrics strategics and PE buyers look at when analayzing EventsTech M&A targets
Ticket GMV
Take rate
Refund / cancellation rate
Repeat purchase rate
Attendees per event
Attendee acquisition cost
Average order value
Active venues / promoters
Sell-through rate
Onsite / ancillary revenue
EventsTech valuations in May 2026
Public EventsTech comps trade at 0.9x EV/Revenue. Median revenue multiple across EventsTech M&A deals was 4.8x in the last 12 months.
0.9x
Median EV/Revenue as of May 2026 for public EventsTech companies
1.6x
Live Nation is the highest valued public EventsTech company based on EV/Revenue (excluding outliers)
4.8x
Median EV/Revenue across EventsTech M&A deals in the last 12 months
-
Median EV/Revenue across EventsTech VC rounds in the last 12 months
Key recent EventsTech M&A deals
$500M acquisition of Eventbrite by Bending Spoons was the largest EventsTech M&A transaction completed in the last year.
See all EventsTech M&A deals| Logo | HQ | Description | Buyer | ||||
|---|---|---|---|---|---|---|---|
Dec-25 | Eventbrite |  | Eventbrite Inc is a self-service ticketing and experience technology platform that serves event creators. The company's two-sided marketplace connects creators and consumers every month to share their passions, artistry, and causes through live experiences. Creators use its self-service ticketing and marketing tools to plan, promote, and sell tickets to their events, and event seekers use its website and mobile application to discover and purchase tickets to experiences. Geographically, it generates maximum revenue from the United States. The company generates revenues principally from service fees and payment processing fees from the sale of paid tickets on its platform. | Bending Spoons | $500M | 1.7x | |
Dec-25 | Goldcast | | Goldcast is a New York-based virtual event platform tailored for B2B marketers hosting webinars, summits, and conferences. It offers registration tools, live streaming, and post-event analytics for lead scoring via engagement data. Clients include HubSpot and Salesforce for client summits. Launched in 2020, Goldcast integrates with Marketo and Salesforce CRM. | Cvent | $300M | 12x | |
Jul-25 | Redeam | | Redeam is a Boulder-headquartered technology provider for tours, attractions, and activities operators worldwide. Its platform handles channel management, dynamic pricing, and scannable ticketing to process mobile vouchers and reduce fraud at venues. Redeam serves clients including CitySightseeing New York, Intrepid Sea, Air & Space Museum, and Boston Harbor Cruises. The company won the 2017 Phocuswright Innovation Award and 2018 Future Travel Experience Startup Competition. | Travel Curious | $40M | - | |
Oct-25 | OccasionGenius | | OccasionGenius is an AI-powered platform that delivers personalized event recommendations to enterprise clients in hospitality, education, relocation, and real estate sectors. Its patented classification technology analyzes events and matches them to individual interest profiles that refine through user interactions like clicks. Hotels deploy it for proactive concierge digests covering events during guest stays plus two days before and after, including extend-stay buttons to boost bookings and reviews against competitors like AirBnB. Universities send customized Friday community emails, such as business-focused listings for relevant schools. Relocation firms distribute weekly neighborhood event updates to ease employee transitions. Real estate agents offer co-branded weekly emails as post-sale perks to nurture client ties and position as local experts. | Hostelworld Group | $12M | 8.0x | |
Dec-25 | Vennersys |  | Vennersys is a UK-based supplier of integrated ticketing, retail, and visitor management software with robust hardware for attractions and venues. | Digital Ticketing Systems | $2.0M | - | |
Mar-26 | Constellar Holdings |  | Constellar Holdings supplies digital and hybrid event platforms plus event spaces to grow global business networks and support cross-industry collaboration. | One International Exhibition | $1.0M | - | |
Sep-25 | Eventdex | | Eventdex is a Sugar Land-headquartered event management software platform that supports virtual, hybrid, and in-person events through tools for online registration, mobile apps, lead retrieval, B2B matchmaking, attendee check-in, and badge printing. The system powers events in over 180 countries, including trade shows, conferences, and exhibitions. Eventdex provides onsite management via ExpoPass and virtual platforms integrated with Zoom and Microsoft Teams. Organizers access abstract submission, exhibitor management, and session scheduling features. Pricing remains under half the rate of comparable platforms. The company serves global clients from its base in Texas. | Nextech3d AI | $700K | 0.9x | |
Apr-26 | Purecore |  | Purecore is a distributor of event power solutions and a provider of temporary power services. | CES Power | - | - | |
Apr-26 | PatronManagement | | PatronManagement is a CRM solution from Leap Event Technology, built on Salesforce for arts and culture organizations. The platform manages ticketing, donations, fundraising, box office operations, and reporting in one system. Theaters, operas, and museums use it to handle shows and audience relationships. | Ticketure | - | - | |
Apr-26 | Maroo | | Maroo is a Los Angeles-based payment platform for the events industry, enabling zero-fee processing by passing costs to clients. Launched in 2019, it processes invoices, supplier payments, and freelancer payouts for 9,000 wedding planners and vendors across the US. Maroo has handled $180 million in transactions, integrating with QuickBooks and Stripe for branded client portals. | Helium Ventures | - | - | |
Mar-26 | Vivien |  | Vivien books major performers like Beyoncé, Iron Maiden, Imagine Dragons, Depeche Mode, Rammstein, and 30 Seconds to Mars for events in Slovakia. The firm also manages and represents the band IMT Smile. | Live Nation | - | - | |
Mar-26 | MAC Group Stands & events |  | MAC Group Stands & events is a Barcelona company designing, constructing, and assembling exhibition stands plus managing corporate events for international fairs, congresses, and trade shows. | Irmarfer | - | - | |
Mar-26 | Givergy | | Givergy is a fundraising technology provider offering mobile bidding and auction platforms for charity events. Founded in 2009 in London, it expanded to offices in New York, San Francisco, Toronto, Calgary, Vancouver, Hong Kong, and Sydney. Formerly iBid Events, its tablet apps power live and online auctions for organizations like UNICEF, processing millions in donations annually with real-time paddles and payments. | momoGood | - | - | |
Feb-26 | ARRtist Summit |  | ARRtist Summit is a networking conference for B2B software sales in German-speaking countries that connects SaaS founders, sales professionals, investors, and solution providers. | Nobel Recruitment | - | - | |
Feb-26 | Best Coast Pairings | | Best Coast Pairings is a software platform tailored for organizers of tabletop gaming tournaments, including Warhammer and Magic: The Gathering events. It streamlines registration, automated pairings, scoring, and result publication to enhance tournament efficiency. The tool supports various game systems and integrates with popular event management workflows, serving communities worldwide through its web-based interface. | Galactic Events Studio | - | - |
Most active buyers of EventsTech companies
Cvent, Galactic Events Studio and Bending Spoons are the most active acquirers of EventsTech companies in the last three years.
See all EventsTech acquirers| Logo | HQ | Description | Key acquisitions | ||
|---|---|---|---|---|---|
Cvent | | Cvent is a Tysons Corner, Virginia-headquartered technology provider for meetings, events, and hospitality. Its platform encompasses online registration, venue sourcing via partnerships with Hilton and Marriott, marketing tools, virtual/hybrid event solutions, and attendee engagement features. Cvent equips organizers with integrated software for planning conferences, tradeshows, and corporate events, serving global enterprises since its founding in 1999. Acquired by Blackstone in 2023, it processes millions of events yearly. | GoldcastPrismmSplash+2 | 5 | |
Galactic Events Studio | Galactic Events Studio is a technology platform unifying solutions for event operators worldwide, streamlining operations for store owners while enhancing experiences for players and publishers. | Best Coast PairingsKeyrune | 2 | ||
Bending Spoons |  | Bending Spoons is a Milan-headquartered technology company that acquires, develops, and scales mobile applications serving over a billion users globally. The firm owns Evernote for note-taking, Splice for video editing, Remini for AI photo enhancement, 8fit for fitness tracking, Issuu for digital publishing, Meetup for social events, StreamYard for live streaming, and WeTransfer for file sharing. Founded in 2013, Bending Spoons employs machine learning across its apps to personalize user experiences in productivity, creativity, and social tools. The company operates studios in cities including Copenhagen, New York, and Turin. | EventbriteMeetupTractive+1 | 2 | |
CES Power | | CES Power is a supplier of temporary power generation and distribution systems for the broadcasting, live events, entertainment, and industrial markets primarily in the United Kingdom and Europe. The Poole-based company deploys generator fleets, power management technology, and on-site support for major television productions, music festivals like Glastonbury, film shoots, and corporate events. CES Power maintains partnerships with broadcasters such as the BBC and event organizers for reliable, scalable power infrastructure during high-demand operations. | PurecoreRoundrock TechnologyEvent Power+1 | 2 | |
Datavault AI | | Datavault AI Inc is a data technology and licensing company that enables clients and strategic partners to monetize their Blockchain Data and AI Web 3.0 assets via tokenization, data ownership and digital twins offering two solutions: Data Science licenses High-Performance Computing (HPC) software applications and Web 3.0 data management serving the biotech, energy, education, fintech, real estate, and healthcare industries, among others. Acoustic Science licenses spatial and multichannel HD sound transmission, including proprietary brands ADIO, WiSA and Sumerian, to customers in sports & entertainment, events & venues, restaurants, automotive, finance, and other industries. | API MediaCompusystemsCyberCatch Holdings+1 | 2 | |
Brandlive | | - | HubiloNotified (virtual events and webinar unit)MediaPlatform | 2 | |
Piletilevi Group |  | Piletilevi Group is a Baltic-based international ticketing company delivering sales solutions for concerts, theater, sports, and festivals. Tallinn-headquartered, it expanded from Estonia into Latvia and Lithuania with platforms supporting dynamic pricing, online pre-sales, venue inspections, and performance analytics. The group powers ticketing for events like the Riga International Film Festival and Vilnius basketball games. Established in 1997 as AS Piletilevi, it now serves over 1,000 venues regionally with integrated software for organizers and secure e-ticketing. | EntertixMyticket.ro | 2 | |
WMT Digital | | WMT Digital is a Tel Aviv-based fan engagement platform delivering AI-powered tools for sports clubs and events worldwide. It powers apps for teams like FC Barcelona and NBA franchises, enabling personalized content, ticketing, and merchandise sales. The suite includes chatbots, predictive analytics, and monetization via in-app purchases, processing 100 million interactions yearly across iOS and Android. | Event DynamicAloompa | 2 | |
Tripleseat | | Tripleseat is a Concord, Massachusetts-headquartered event management software provider for hospitality venues. The platform streamlines booking, sales, and catering operations for restaurants, hotels, and event spaces nationwide. Tripleseat powers events for national chains and independent operators including James Beard award winners. | MerriAttendeaseEVENTup | 2 | |
Calenso |  | Calenso is a Zurich-based software company specializing in digital appointment booking systems compliant with EU GDPR and Swiss nDSG standards. The platform serves sectors like insurance, legal services, and retail through integrations with CRM systems such as Salesforce and Microsoft Dynamics. Features include customizable booking pages, SMS reminders, and video call links, with clients including Helvetia Insurance and Manor department stores across Switzerland and Germany. | Event FarmJRNI | 2 |
Founders and investors we've worked with
We've supported winning builders across EventsTech and beyond.
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