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We Build Effective Financial Models That You Can Actually Use.

We Build Effective Financial Models That You Can Actually Use.

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An effective and flexible financial model is the strategic backbone of any business, whether you plan to grow organically, through acquisition, or via venture funding.

For high-growth tech companies going with boilerplate templates or old-school spreadsheets no longer cuts it.

Effective (and easy to digest) modelling requires operational understanding and the ability to crunch through raw data to extract insights on customer concentration, cohorts, marketing performance and much more.

At Flow we have built custom models for hundreds of digital companies across a wide range of sectors (from SaaS to online dating), lifecycles (from pre-seed to pre-IPO) and use cases (M&A, fundraising, operations) - we truly have seen it all!

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Why (Effective) Financial Modelling is Crucial For Your Business

A well-built model gives you a full understanding of all moving parts in your company, and is vital for all primary and secondary stakeholders.

M&A

Forecast for potential acquirers during deal negotiation and due diligence

Capital Raising

Growth business plan with underlying projections for potential VC or debt investors

Internal Planning

Go-to solution for budgeting, runway / burn calculation etc.

Strategic Direction

Financial impact of KPIs such as cohorts, customer concentration, web traffic etc.

Shareholder Objectives

Scenario modelling when buying out passive co-founders, investors, exit waterfalls etc.

Valuation

Reliable financial forecast is at the foundation for any kind of valuation

Metaloop (formerly Schrott24) is an Austrian online marketplace connecting scrap metal sellers and scrap metal recyclers.

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Case Study: Financial Modelling for Metaloop

We advised Metaloop on their fundraising journey by building a bottom-up financial model with custom case scenarios, sales funnel and full revenue build-up modelling.

The model has been successfully used in the series A fundraise as well as ongoing operations.

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Read Our Financial Modelling Insights

AVE & YOU is a Berlin-based AI-driven technology platform and direct-to-consumer brand for personalized skincare.

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Case Study: Financial Modelling for AVE & YOU

We built a bottom-up three-statement financial model driven by marketing spend and customer cohort behaviour.

The model was designed primarily to support series A fundraise, and it's still in use by A&Y management to drive strategic vision for the business.

We Build Actionable Models That You Can Actually Work With

A cookie-cutter approach doesn't work when it comes to modelling high-growth tech companies. All our models are custom-made and driven by operational KPIs, requiring a minimal learning curve and time spent on monthly updates. Built once, used for years.

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Built For High-Growth Tech

We apply the right logic to business model (SaaS, lead gen, marketplaces etc.) and focus on in-depth modelling of granular details e.g. cohorts, traffic development and more.

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Company-Specific Revenue Build-Up

Sophisticated top-line build-up is the core of financial modelling. Through analysis of raw data, we extract insights on customer development, cohorts, marketing strategy and more to accurately model out revenue streams and underlying assumptions.

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Complex Analyses, Simple Outputs

Minimal worksheets, consistent annual vs. monthly views, auto-updating summaries and model outputs ready to use in presentations - to make complex businesses easy to understand.

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Case Builder & What-If Scenarios

Run your whole model from one tab with easily customizable scenario builder to present various businesses cases as well as multi-dimensional tables to illustrate “what-if” scenarios (e.g. LTV vs. CAC ratio).

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Easy to Maintain Through Seamless Raw Data Integration

Manage data directly from BI systems and maintain an ongoing model for FP&A with minimal time requirements.

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Empowering Stakeholders With Visual Dashboards

Auto-generated and dynamically updated beautiful charts and output tables, without spending hours on customization.

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Our Track Record

We have built financial models for and advised the world's most progressive companies and their shareholders. Here are our results.

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TBô is a world's leading community-led menswear brand.

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AVE & YOU is an AI-driven technology platform and DTC brand for personalized skincare.

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Radtonics is a provider of private wireless 5G and LTE networks.

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Onlogist is a Europe-wide online marketplace for efficient “last mile” vehicle transfer.

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Lemonade is a full-stack insurance company powered by AI and behavioral economics.

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Hector is a display advertising platform providing software house with expertise in AI/ML, IoT.

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Cannadorf is a medical cannabis leader that focuses on tissue culture technologies.

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Cannabis Innovation Center is a medical cannabis group at the frontier of multiple cannabis-based therapies.

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Panorays is a a software platform for third-party security management.

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Percepto is an autonomous drone monitoring solutions for critical infrastructure and industrial sites.

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Selina is a travel and lifestyle hospitality platform targeted for digital nomads.

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Bonart is a financial platform that focuses on fundraising for private equity and investment industry.

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Seagull Maritime is a maritime cybersecurity and protective services company.

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Moburst is a global marketing services company that helps brands grow their mobile business.

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Testim is an AI-based software testing automation platform for application testing.

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Brew is a generative AI platform designed for marketing teams.

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BiomX is a clinical stage microbiome therapeutics company.

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Code Pharma develops treatments for infectious and oncological diseases by using novel peptides.

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See all of our track record

All Experience

Book a Call to Discuss Your Financial Model

Contact us to get insights on your business and learn more about our approach to financial modelling for tech companies.

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