The State of Creator Economy 2021: Key Trends, VC Activity, Market Mapping

In this report, we take a deep dive into the creator economy ecosystem to analyze VC funding statistics, explore key category segments and identify market drivers that will drive growth in 2021 and beyond.

• Creator economy spans across many sub-segments split into content creation, publishing, monetisation and management
• There are over 65 million creators globally publishing their content online
• $1.6 billion of venture capital has been invested into creator economy in 2020, and over $800 million in 2021 YTD alone
• Audio, video and streaming content platforms receive vast majority of VC funding
• US startups get over 80% of total funding, other regions lagging very far behind
• No major creator economy exits yet, but M&A activity may pick up from 2021 onwards