Flow Partners advises Sentryc

€5 million fundraise led by Seventure Partners

Legendary Play

Berlin, Germany — 12 Jul 2022

Flow Partners acted as a financial advisor to Berlin-based proprietary brand protection software Sentryc, on their €5 million fundraise led by Seventure Partners, with participation from existing investors including Tar Heel Capital Pathfinder.

Founded in 2019 and headquartered in Berlin, Sentryc offers an AI-driven software solution that helps to protect intellectual property and brand reputation online. Sentryc's proprietary SaaS platform is build to detect and curb product piracy and brand abuse on e.g. online marketplaces.

Nicole Hofmann, Sentryc's CEO, said: “Our goal is to protect companies and consumers sustainably and effectively. With Seventure Partners, we are pleased to have gained a partner who shares our vision and is very familiar with the challenges for companies due to the proximity to the heavily affected French market.”

“Sentryc has already been able to record strong growth in a very short time and acquire well-known customers. The growing need for brand protection, the team and the innovative software convinced us to invest in Sentryc”, concrets Dr. Andreas Schenk, Venture Partner Germany for Digital Technologies at Seventure Partners.

With the substantial multi-million financing round, the digital focus and the strong partner network of the new investor, the team around CEO Nicole Jasmin Hofmann and CPO Hendrik Schüler gains effective support for the planned further development of the SaaS solution, growth and further expansion into Europe.

The transaction strengthens Flow Partners’ position as a leading advisor to software companies, and further highlights our track record in European venture deals.

About Sentryc

Sentryc is a Berlin-based technology company founded in 2019. With its proprietary brand protection software, the current 35-strong team led by managing director Nicole Jasmin Hofmann offers companies a digital solution that can be used to detect and stop product piracy and brand abuse on online marketplaces. For this purpose, the online experts provide their customers with a cloud solution that scans websites for products, identifies potential counterfeits, documents them and can then automatically report them for deletion. Renowned companies trust Sentryc's product protection made in Germany. Prioritising data protection, the company hosts in Germany and works DSGVO-compliant.

About Seventure Partners

Seventure Partners is a long-term equity investor who actively supports innovative companies with positive impacts on Humankind, Society, Sustainability and the Planet. With €950m net commitments under management as of the end of 2021, Seventure is a leading venture capital firm in Europe investing since 1997 in innovative businesses with high growth potential in 2 main fields: life sciences (health & digital health, foodtech, blue economy, animal & agriculture, sport & wellness) across Europe, Israel, Asia and North America; and digital technologies (fintech, retailtech, etc.) in Europe. Investments can range between €500k and €10m per round, or up to €20m per company, from early to late stage, growth, pre-IPO and IPO.

About Flow Partners

Flow Partners is a new-age technology advisory boutique, providing transaction advice to the companies and investors that shape the global digital ecosystem. Founded in 2020, the firm operates worldwide and has presence in London, Berlin, Warsaw and Miami. For more information, please visit www.flowpartners.io.


For all enquiries please contact the team at hi@flowpartners.io.