Insights

The State of Creator Economy 2021: VC Activity, Key Trends, Ecosystem Overview

  • 24 February 2021
The State of Creator Economy 2021

In this report, we take a deep dive into the creator economy ecosystem to analyze VC funding statistics, explore key category segments and identify market drivers that will drive growth in 2021 and beyond.

  • Creator economy spans across many sub-segments split into content creation, publishing, monetisation and management
  • There are over 65 million creators globally publishing their content online
  • $1.6 billion of venture capital has been invested into creator economy in 2020, and over $800 million in 2021 YTD alone
  • Audio, video and streaming content platforms receive vast majority of VC funding
  • US startups get over 80% of total funding, other regions lagging very far behind
  • No major creator economy exits yet, but M&A activity may pick up from 2021 onwards
  • Social and non-fungible tokens (NFTs) are one of the hottest trends around creator economy

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About Flow Partners

Flow Partners is a technology advisory firm, providing transaction advice to the companies and investors that shape up the global digital ecosystem. Founded in 2020, we operate globally and have presence in London, Berlin, Warsaw, Tel Aviv and Los Angeles. For more information, please visit flowpartners.io.

Download the Creator Economy report (PDF)

By downloading you agree to receive communication from Flow Partners. You can unsubscribe at any time. Read our Privacy Policy to learn more.